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Sony Smart TV 50" 4K UHD LED Bravia 3 II HDR (2026) K50XR35M2PB.CEI
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Sony Smart TV 50" 4K UHD LED Bravia 3 II HDR (2026) K50XR35M2PB.CEI

This Smart TV delivers excellent picture and sound, turning your living room into a true cinema. With a 50-inch diagonal and 4K Ultra HD technology, you can enjoy movies and series in stunning detail....

This Smart TV delivers excellent picture and sound, turning your living room into a true cinema. With a 50-inch diagonal and 4K Ultra HD technology, you can enjoy movies and series in stunning detail.

The TV features a Direct LED panel that ensures good performance in the dark areas of the image. With support for HDR10 and technologies such as Dolby Vision...

See full description See full description
  • Diagonal 50 "

  • Panel Type

    The technology used by television to display images.

    Direct LED

    Development of Edge LED where the LED lights, which provide illumination for the pixels of the television, are placed directly behind the panel in a sparse arrangement. Moderate performance of dark areas in the image.

  • Refresh Rate

    The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.

  • HDR Types

    Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.

  • Number of HDMI 2.1

    Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.
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    Description

    Description

    This Smart TV delivers excellent picture and sound, turning your living room into a true cinema. With a 50-inch diagonal and 4K Ultra HD technology, you can enjoy movies and series in stunning detail.

    The TV features a Direct LED panel that ensures good performance in the dark areas of the image. With support for HDR10 and technologies such as Dolby Vision and AI Upscaling, your picture will be more vivid and realistic than ever.

    Connecting to the internet is simple, with Wi-Fi and Ethernet capabilities, while voice commands provide easy navigation. You can connect your favorite devices via Bluetooth or use Chromecast Built-In to stream content wirelessly.

    It also includes 4 HDMI 2.1 ports and 3 USB ports, offering plenty of options for connecting additional devices. The DVB-C, DVB-S2, and DVB-T2 tuner allows you to watch a wide range of TV channels.

    Some of the popular apps it supports include Netflix, YouTube, DisneyPlus, and Spotify, allowing you to enjoy entertainment without limits.

    • Diagonal: 50 inches
    • Resolution: 4K Ultra HD (3840x2160)
    • Panel: Direct LED
    • HDR support: HDR10, Dolby Vision, HLG
    • PVR recording: Ability to record programs
    • Operating system: Google TV
    • Connections: 4 HDMI 2.1 ports, 3 USB ports
    • Wireless connections: Wi-Fi, Bluetooth, AirPlay
    • Stereo sound with Dolby Audio support
    • Energy class: F

    Manufacturer

    Manufacturer Details

    Warnings & Safety Information
    See full description

    Specifications

    Specifications

    Image

    Diagonal
    50 "
    Resolution
    4K Ultra HD

    Resolution

    The quality of the image that the television is capable of providing, which comes in the following values: HD Ready, Full HD (1080p), 4K Ultra HD, and 8K Ultra HD.

    4K Ultra HD
    4K Ultra HD TVs have the ability to display high-definition content with a resolution of 3840x2160. It is by far the most common resolution now.
    Refresh Rate
    120 Hz

    Refresh Rate

    The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.
    Type of Panel
    Direct LED

    Type of Panel

    The technology used by television to display images.

    Direct LED
    Development of Edge LED where the LED lights, which provide illumination for the pixels of the television, are placed directly behind the panel in a sparse arrangement. Moderate performance of dark areas in the image.
    HDR Types
    HDR10, Dolby Vision, HLG, AI Picture, AI Upscaling

    HDR Types

    Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.
    Local Dimming
    No

    Local Dimming

    LED TVs use LED backlighting behind the screen. LED TVs with Local Dimming capability can illuminate different areas of the screen with different intensities, achieving better local black performance and contrast compared to regular LEDs.

    OLED TVs do not require this technology as the lighting is integrated into each individual pixel and can be completely turned off, providing absolute black and even better contrast.

    Audio

    Channels
    Stereo

    Channels

    Channels refer to the number and type of individual speakers contained in the television and are described by 2 numbers separated by a dot. The first number refers to how many full-range speakers (speakers for the entire frequency range) the television contains, while the second refers to how many subwoofer-type speakers (speakers specialized for bass frequencies). For example, a television with 2.1 speakers has 2 regular speakers and 1 subwoofer.

    2. Almost all television programs are stereo (for playback from at least 2 speakers), meaning they are designed to sound different in each of the 2 speakers to give the listener a sense of space. More speakers make this feeling even more realistic, and the presence of a subwoofer gives fuller bass.

    Stereo
    Most televisions have stereo speakers, meaning they contain 2 speakers for stereo sound (sound with depth).
    Power
    20 W

    Power

    The sum of the power of the TV speakers. Most TVs have 2 speakers of 10 watts each, which add up to 20 watts.

    The TV speakers are sufficient for basic use, but for an improved experience, it is recommended to use a Soundbar or a Home Cinema system.

    Features & Functions

    Receiver
    DVB-C, DVB-S2, DVB-T2

    Receiver

    The type of receiver for terrestrial (free-to-air) or satellite TV that is installed on the television.

    DVB-C
    Type of receiver for monitoring channels/services through an Internet connection.
    DVB-S2
    Type of receiver for monitoring digital channels broadcasted via satellite.
    DVB-T2
    Type of receiver for monitoring terrestrial broadcast channels (free-to-air TV).
    Media Player
    Yes

    Media Player

    The existence or not of an integrated media player that provides the ability to play videos, music, and photos through an external hard drive or USB stick.
    PVR Recording
    Yes

    PVR Recording

    Ability to install the program on an external hard drive or USB stick.
    Hotel Mode
    No

    Hotel Mode

    Lock function for TV settings.
    Voice Commands
    Yes

    Voice Commands

    Ability to control the TV through voice commands. This is usually done through a built-in microphone on the TV remote.
    HbbTV
    Yes

    HbbTV

    A hybrid HbbTV (Hybrid Broadcast Broadband TV) television is a Smart TV connected to the internet that offers users access to online services (e.g. ERTflix, Mega Plus, SKAI Hybrid and Open Hybrid) through the terrestrial television program.
    VRR
    Yes

    VRR

    A TV with VRR (Variable Refresh Rate) can adjust the refresh rate in real-time to match the frequency of the signal source, such as PC, Xbox One, Xbox S/X, and PlayStation 5. It provides benefits such as eliminating "tearing" (where the image briefly splits into two parts), lower input lag (the time between receiving the signal and displaying the image on the screen), and smoother overall gameplay with reduced stutter.

    Audio Standards

    Audio Templates
    DTS, Dolby Atmos, Dolby Digital

    Additional Specifications

    Supported Applications
    Netflix, Youtube, DisneyPlus, Apple TV, Cosmote TV, Prime Video, Eon, Ant1+, Ertflix, Spotify

    Supported Applications

    Some of the popular apps that can be installed on your TV.

    In case the application you are looking for is not pre-installed, you will have to search for it from the TV menu and install it.
    Software
    Google TV

    Software

    The operating system used by the television.

    The operating system of the television is the basic software that manages its functions, such as menus, application installation, etc.
    Smart Assistant
    Google Assistant

    Smart Assistant

    Google Assistant
    Google's smart assistant operates with voice commands. It does not recognize the Greek language.
    Smart Ecosystem
    Google Home

    Smart Ecosystem

    Ability to connect and control your TV through smart home devices such as Google Home, Apple HomeKit, and Amazon Alexa. For example, we can give a command to turn on or off the TV through a smart assistant on our mobile device.

    Google Home
    It does not recognize the Greek language.

    Wired Connections

    Ethernet
    Yes

    Ethernet

    Internet connection port with cable.
    Headphones
    No

    Headphones

    Connection port for wired headphones.
    Digital Audio Optical
    Yes

    Digital Audio Optical

    Digital audio signal transfer port via optical fiber cable.
    USB
    3
    HDMI
    4
    Number of HDMI 2.1
    4

    Number of HDMI 2.1

    Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.

    Wireless Connections

    Wi-Fi
    Yes

    Wi-Fi

    Wireless internet connectivity capability.
    Bluetooth
    Yes

    Bluetooth

    Ability to wirelessly connect devices using Bluetooth technology, such as Bluetooth headphones, Soundbars, etc.
    Miracast
    No

    Miracast

    Transmission of image (photo & video) and sound via WiFi from mobile or laptop to TV.
    Chromecast Built-In
    Yes

    Chromecast Built-In

    Google's template for transmitting images (photos & videos) and sound via WiFi from a mobile or laptop to the television. This is the commercial name of the Google Cast standard installed on Chromecast devices.
    Screen Mirroring
    No

    Screen Mirroring

    Wireless display of mobile or laptop screen on TV.
    AirPlay
    Yes

    AirPlay

    Apple's standard for transmitting images (photos & videos) and sound via WiFi between devices. The standard also allows for wireless transmission between screens.

    Product Details

    Release Date
    2026
    Weight
    11.4 kg

    Weight

    Refers to the net weight of the TV without including the tabletop stand.
    VESA Mount
    300 x 300 mm

    VESA Mount

    The way to connect the TV with a support base (or wall mount). Along with weight, these are the two characteristics we check to ensure compatibility between the TV and the base.

    Energy Label

    Energy Class
    F

    Energy Class

    New energy efficiency scale consisting of classes A, B, C, D, E, F, G. Devices with class A (green) have the lowest energy consumption, while devices with class G (red) have the highest consumption. 

    It is worth noting that there is no correspondence between the old and the new energy efficiency scale. Based on the new A-G scale, the minimum televisions available on the market currently belong to classes A and B. The majority of products in the category belong to classes F, E, and D. 

    You can find detailed information about the New Energy Label in Skroutz's guide.

    Dimensions (without Stand)

    Width
    1111 mm
    Height
    651 mm
    Thickness
    69 mm

    Dimensions (with Stand)

    Width
    1111 mm
    Height
    714 mm
    Thickness
    246 mm

    Important information

    Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

    See all specifications

    Description & Specifications

    Image

    Diagonal
    50 "
    Resolution
    4K Ultra HD

    Resolution

    The quality of the image that the television is capable of providing, which comes in the following values: HD Ready, Full HD (1080p), 4K Ultra HD, and 8K Ultra HD.

    4K Ultra HD
    4K Ultra HD TVs have the ability to display high-definition content with a resolution of 3840x2160. It is by far the most common resolution now.
    Refresh Rate
    120 Hz

    Refresh Rate

    The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.
    Type of Panel
    Direct LED

    Type of Panel

    The technology used by television to display images.

    Direct LED
    Development of Edge LED where the LED lights, which provide illumination for the pixels of the television, are placed directly behind the panel in a sparse arrangement. Moderate performance of dark areas in the image.
    HDR Types
    HDR10, Dolby Vision, HLG, AI Picture, AI Upscaling

    HDR Types

    Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.
    Local Dimming
    No

    Local Dimming

    LED TVs use LED backlighting behind the screen. LED TVs with Local Dimming capability can illuminate different areas of the screen with different intensities, achieving better local black performance and contrast compared to regular LEDs.

    OLED TVs do not require this technology as the lighting is integrated into each individual pixel and can be completely turned off, providing absolute black and even better contrast.

    Audio

    Channels
    Stereo

    Channels

    Channels refer to the number and type of individual speakers contained in the television and are described by 2 numbers separated by a dot. The first number refers to how many full-range speakers (speakers for the entire frequency range) the television contains, while the second refers to how many subwoofer-type speakers (speakers specialized for bass frequencies). For example, a television with 2.1 speakers has 2 regular speakers and 1 subwoofer.

    2. Almost all television programs are stereo (for playback from at least 2 speakers), meaning they are designed to sound different in each of the 2 speakers to give the listener a sense of space. More speakers make this feeling even more realistic, and the presence of a subwoofer gives fuller bass.

    Stereo
    Most televisions have stereo speakers, meaning they contain 2 speakers for stereo sound (sound with depth).
    Power
    20 W

    Power

    The sum of the power of the TV speakers. Most TVs have 2 speakers of 10 watts each, which add up to 20 watts.

    The TV speakers are sufficient for basic use, but for an improved experience, it is recommended to use a Soundbar or a Home Cinema system.

    Features & Functions

    Receiver
    DVB-C, DVB-S2, DVB-T2

    Receiver

    The type of receiver for terrestrial (free-to-air) or satellite TV that is installed on the television.

    DVB-C
    Type of receiver for monitoring channels/services through an Internet connection.
    DVB-S2
    Type of receiver for monitoring digital channels broadcasted via satellite.
    DVB-T2
    Type of receiver for monitoring terrestrial broadcast channels (free-to-air TV).
    Media Player
    Yes

    Media Player

    The existence or not of an integrated media player that provides the ability to play videos, music, and photos through an external hard drive or USB stick.
    PVR Recording
    Yes

    PVR Recording

    Ability to install the program on an external hard drive or USB stick.
    Hotel Mode
    No

    Hotel Mode

    Lock function for TV settings.
    Voice Commands
    Yes

    Voice Commands

    Ability to control the TV through voice commands. This is usually done through a built-in microphone on the TV remote.
    HbbTV
    Yes

    HbbTV

    A hybrid HbbTV (Hybrid Broadcast Broadband TV) television is a Smart TV connected to the internet that offers users access to online services (e.g. ERTflix, Mega Plus, SKAI Hybrid and Open Hybrid) through the terrestrial television program.
    VRR
    Yes

    VRR

    A TV with VRR (Variable Refresh Rate) can adjust the refresh rate in real-time to match the frequency of the signal source, such as PC, Xbox One, Xbox S/X, and PlayStation 5. It provides benefits such as eliminating "tearing" (where the image briefly splits into two parts), lower input lag (the time between receiving the signal and displaying the image on the screen), and smoother overall gameplay with reduced stutter.

    Audio Standards

    Audio Templates
    DTS, Dolby Atmos, Dolby Digital

    Additional Specifications

    Supported Applications
    Netflix, Youtube, DisneyPlus, Apple TV, Cosmote TV, Prime Video, Eon, Ant1+, Ertflix, Spotify

    Supported Applications

    Some of the popular apps that can be installed on your TV.

    In case the application you are looking for is not pre-installed, you will have to search for it from the TV menu and install it.
    Software
    Google TV

    Software

    The operating system used by the television.

    The operating system of the television is the basic software that manages its functions, such as menus, application installation, etc.
    Smart Assistant
    Google Assistant

    Smart Assistant

    Google Assistant
    Google's smart assistant operates with voice commands. It does not recognize the Greek language.
    Smart Ecosystem
    Google Home

    Smart Ecosystem

    Ability to connect and control your TV through smart home devices such as Google Home, Apple HomeKit, and Amazon Alexa. For example, we can give a command to turn on or off the TV through a smart assistant on our mobile device.

    Google Home
    It does not recognize the Greek language.

    Wired Connections

    Ethernet
    Yes

    Ethernet

    Internet connection port with cable.
    Headphones
    No

    Headphones

    Connection port for wired headphones.
    Digital Audio Optical
    Yes

    Digital Audio Optical

    Digital audio signal transfer port via optical fiber cable.
    USB
    3
    HDMI
    4
    Number of HDMI 2.1
    4

    Number of HDMI 2.1

    Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.

    Wireless Connections

    Wi-Fi
    Yes

    Wi-Fi

    Wireless internet connectivity capability.
    Bluetooth
    Yes

    Bluetooth

    Ability to wirelessly connect devices using Bluetooth technology, such as Bluetooth headphones, Soundbars, etc.
    Miracast
    No

    Miracast

    Transmission of image (photo & video) and sound via WiFi from mobile or laptop to TV.
    Chromecast Built-In
    Yes

    Chromecast Built-In

    Google's template for transmitting images (photos & videos) and sound via WiFi from a mobile or laptop to the television. This is the commercial name of the Google Cast standard installed on Chromecast devices.
    Screen Mirroring
    No

    Screen Mirroring

    Wireless display of mobile or laptop screen on TV.
    AirPlay
    Yes

    AirPlay

    Apple's standard for transmitting images (photos & videos) and sound via WiFi between devices. The standard also allows for wireless transmission between screens.

    Product Details

    Release Date
    2026
    Weight
    11.4 kg

    Weight

    Refers to the net weight of the TV without including the tabletop stand.
    VESA Mount
    300 x 300 mm

    VESA Mount

    The way to connect the TV with a support base (or wall mount). Along with weight, these are the two characteristics we check to ensure compatibility between the TV and the base.

    Energy Label

    Energy Class
    F

    Energy Class

    New energy efficiency scale consisting of classes A, B, C, D, E, F, G. Devices with class A (green) have the lowest energy consumption, while devices with class G (red) have the highest consumption. 

    It is worth noting that there is no correspondence between the old and the new energy efficiency scale. Based on the new A-G scale, the minimum televisions available on the market currently belong to classes A and B. The majority of products in the category belong to classes F, E, and D. 

    You can find detailed information about the New Energy Label in Skroutz's guide.

    Dimensions (without Stand)

    Width
    1111 mm
    Height
    651 mm
    Thickness
    69 mm

    Dimensions (with Stand)

    Width
    1111 mm
    Height
    714 mm
    Thickness
    246 mm

    Important information

    Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

    Description

    This Smart TV delivers excellent picture and sound, turning your living room into a true cinema. With a 50-inch diagonal and 4K Ultra HD technology, you can enjoy movies and series in stunning detail.

    The TV features a Direct LED panel that ensures good performance in the dark areas of the image. With support for HDR10 and technologies such as Dolby Vision and AI Upscaling, your picture will be more vivid and realistic than ever.

    Connecting to the internet is simple, with Wi-Fi and Ethernet capabilities, while voice commands provide easy navigation. You can connect your favorite devices via Bluetooth or use Chromecast Built-In to stream content wirelessly.

    It also includes 4 HDMI 2.1 ports and 3 USB ports, offering plenty of options for connecting additional devices. The DVB-C, DVB-S2, and DVB-T2 tuner allows you to watch a wide range of TV channels.

    Some of the popular apps it supports include Netflix, YouTube, DisneyPlus, and Spotify, allowing you to enjoy entertainment without limits.

    • Diagonal: 50 inches
    • Resolution: 4K Ultra HD (3840x2160)
    • Panel: Direct LED
    • HDR support: HDR10, Dolby Vision, HLG
    • PVR recording: Ability to record programs
    • Operating system: Google TV
    • Connections: 4 HDMI 2.1 ports, 3 USB ports
    • Wireless connections: Wi-Fi, Bluetooth, AirPlay
    • Stereo sound with Dolby Audio support
    • Energy class: F

    Manufacturer

    Manufacturer Details

    Warnings & Safety Information
    899,00 €
    83,00 €   shipping cost