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Smart TV 50" 4K UHD LED Bravia 3 II HDR (2026) K50XR35M2PB.CEI
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Smart TV 50" 4K UHD LED Bravia 3 II HDR (2026) K50XR35M2PB.CEI

Discover a new world of picture and sound with this large 65-inch Smart TV. The Direct LED screen technology delivers moderate performance in dark areas, while the 4K Ultra HD resolution, with...

Discover a new world of picture and sound with this large 65-inch Smart TV. The Direct LED screen technology delivers moderate performance in dark areas, while the 4K Ultra HD resolution, with stunning 3840x2160 clarity, ensures that every detail comes to life before your eyes.

The TV features four HDMI ports and three USB ports, providing extensive...

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Top specs

  • Diagonal 50 "

  • Panel Type

    The technology used by television to display images.

    Direct LED

    Development of Edge LED where the LED lights, which provide illumination for the pixels of the television, are placed directly behind the panel in a sparse arrangement. Moderate performance of dark areas in the image.

  • Refresh Rate

    The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.

  • HDR Types

    Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.

  • Number of HDMI 2.1

    Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.
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Product report

Description

Description

Discover a new world of picture and sound with this large 65-inch Smart TV. The Direct LED screen technology delivers moderate performance in dark areas, while the 4K Ultra HD resolution, with stunning 3840x2160 clarity, ensures that every detail comes to life before your eyes.

The TV features four HDMI ports and three USB ports, providing extensive flexibility for connecting peripheral devices. It also supports wireless connection via Wi-Fi, as well as wired connection via Ethernet, for seamless streaming.

With support for DVB-C, DVB-S2, and DVB-T2 digital television, you have access to a variety of channels and content. Voice command support and Bluetooth capabilities allow for easy and fast navigation, while built-in Chromecast makes it easy to stream content directly from your device.

This TV is equipped with advanced technologies such as HDR10, Dolby Vision, and AI Upscaling, delivering excellent contrast and more realistic colors. The 120 Hz refresh rate guarantees smooth viewing in fast scenes, making it ideal for action movies and gaming.

Additionally, it supports many popular apps such as Netflix, YouTube, and DisneyPlus, while also offering the ability to record programs via PVR. The E energy class shows how it manages power consumption within its category.

  • 65-inch diagonal
  • Panel type: Direct LED
  • Resolution: 4K Ultra HD
  • HDMI ports: 4
  • USB ports: 3
  • Wi-Fi and Ethernet support
  • Receivers: DVB-C, DVB-S2, DVB-T2
  • Software: Google TV
  • Voice Commands: Available
  • Bluetooth and AirPlay: Supported
  • HDR technologies: HDR10, Dolby Vision
  • Refresh rate: 120 Hz
  • Supported apps: Netflix, YouTube, DisneyPlus, etc.
  • PVR recording capability: Available

XR Processor with Artificial Intelligence

The XR Processor uses AI-powered scene recognition to optimise colour, contrast and sharpness in every frame. Meanwhile, XR Clear Image intelligently upscales content to 4K resolution, minimising noise and restoring lost detail.

Smart Google TV Environment & Voice Control

The Google TV operating system brings apps, movies, and shows together on one platform. The device supports hands-free voice control, as well as wireless streaming from mobile devices via Google Cast and Apple AirPlay 2.

Cinematic Sound & X-Balanced Speaker

With support for Dolby Atmos and DTS:X, the TV creates an immersive audio experience. The X-Balanced Speaker units feature a specially shaped diaphragm that reduces distortion, delivering clear dialogue and deep bass.

Advanced Gaming Features & HDMI 2.1

Equipped with HDMI 2.1 ports, it supports 4K at 120fps playback, variable refresh rate VRR, and Auto Low Latency Mode ALLM. It also features dedicated optimization options for PS5 and PS5 Pro consoles, such as Auto HDR Tone Mapping.

Vivid Colors with XR Triluminos Pro & Dolby Vision

XR Triluminos Pro technology reproduces over a billion colors with natural variations in saturation. Combined with the Dolby Vision standard, it delivers high dynamic range with realistic contrast in both bright and dark scenes.

Accessibility, Eco-Design & Operation

The redesigned remote control includes accessibility features (such as tactile dots and TalkBack voice guidance) and supports device finding. The TV features the Eco Dashboard 2 control panel for managing energy consumption and is made using recycled plastic.

Manufacturer

Manufacturer Details

Warnings & Safety Information
See full description

Specifications

Specifications

Image

Diagonal
50 "
Resolution
4K Ultra HD

Resolution

The quality of the image that the television is capable of providing, which comes in the following values: HD Ready, Full HD (1080p), 4K Ultra HD, and 8K Ultra HD.

4K Ultra HD
4K Ultra HD TVs have the ability to display high-definition content with a resolution of 3840x2160. It is by far the most common resolution now.
Refresh Rate
120 Hz

Refresh Rate

The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.
Type of Panel
Direct LED

Type of Panel

The technology used by television to display images.

Direct LED
Development of Edge LED where the LED lights, which provide illumination for the pixels of the television, are placed directly behind the panel in a sparse arrangement. Moderate performance of dark areas in the image.
HDR Types
HDR10, Dolby Vision, HLG, AI Picture, AI Upscaling

HDR Types

Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.
Local Dimming
No

Local Dimming

LED TVs use LED backlighting behind the screen. LED TVs with Local Dimming capability can illuminate different areas of the screen with different intensities, achieving better local black performance and contrast compared to regular LEDs.

OLED TVs do not require this technology as the lighting is integrated into each individual pixel and can be completely turned off, providing absolute black and even better contrast.

Audio

Channels
Stereo

Channels

Channels refer to the number and type of individual speakers contained in the television and are described by 2 numbers separated by a dot. The first number refers to how many full-range speakers (speakers for the entire frequency range) the television contains, while the second refers to how many subwoofer-type speakers (speakers specialized for bass frequencies). For example, a television with 2.1 speakers has 2 regular speakers and 1 subwoofer.

2. Almost all television programs are stereo (for playback from at least 2 speakers), meaning they are designed to sound different in each of the 2 speakers to give the listener a sense of space. More speakers make this feeling even more realistic, and the presence of a subwoofer gives fuller bass.

Stereo
Most televisions have stereo speakers, meaning they contain 2 speakers for stereo sound (sound with depth).
Power
20 W

Power

The sum of the power of the TV speakers. Most TVs have 2 speakers of 10 watts each, which add up to 20 watts.

The TV speakers are sufficient for basic use, but for an improved experience, it is recommended to use a Soundbar or a Home Cinema system.

Features & Functions

Receiver
DVB-C, DVB-S2, DVB-T2

Receiver

The type of receiver for terrestrial (free-to-air) or satellite TV that is installed on the television.

DVB-C
Type of receiver for monitoring channels/services through an Internet connection.
DVB-S2
Type of receiver for monitoring digital channels broadcasted via satellite.
DVB-T2
Type of receiver for monitoring terrestrial broadcast channels (free-to-air TV).
Media Player
Yes

Media Player

The existence or not of an integrated media player that provides the ability to play videos, music, and photos through an external hard drive or USB stick.
PVR Recording
Yes

PVR Recording

Ability to install the program on an external hard drive or USB stick.
Hotel Mode
No

Hotel Mode

Lock function for TV settings.
Voice Commands
Yes

Voice Commands

Ability to control the TV through voice commands. This is usually done through a built-in microphone on the TV remote.
HbbTV
Yes

HbbTV

A hybrid HbbTV (Hybrid Broadcast Broadband TV) television is a Smart TV connected to the internet that offers users access to online services (e.g. ERTflix, Mega Plus, SKAI Hybrid and Open Hybrid) through the terrestrial television program.
VRR
Yes

VRR

A TV with VRR (Variable Refresh Rate) can adjust the refresh rate in real-time to match the frequency of the signal source, such as PC, Xbox One, Xbox S/X, and PlayStation 5. It provides benefits such as eliminating "tearing" (where the image briefly splits into two parts), lower input lag (the time between receiving the signal and displaying the image on the screen), and smoother overall gameplay with reduced stutter.

Audio Standards

Audio Templates
DTS, DTS:X, Dolby Atmos, Dolby Digital

Additional Specifications

Supported Applications
Netflix, Youtube, DisneyPlus, Apple TV, Cosmote TV, Prime Video, Eon, Ant1+, Ertflix, Spotify

Supported Applications

Some of the popular apps that can be installed on your TV.

In case the application you are looking for is not pre-installed, you will have to search for it from the TV menu and install it.
Software
Google TV

Software

The operating system used by the television.

The operating system of the television is the basic software that manages its functions, such as menus, application installation, etc.
Smart Assistant
Google Assistant

Smart Assistant

Google Assistant
Google's smart assistant operates with voice commands. It does not recognize the Greek language.
Smart Ecosystem
Google Home

Smart Ecosystem

Ability to connect and control your TV through smart home devices such as Google Home, Apple HomeKit, and Amazon Alexa. For example, we can give a command to turn on or off the TV through a smart assistant on our mobile device.

Google Home
It does not recognize the Greek language.

Wired Connections

Ethernet
Yes

Ethernet

Internet connection port with cable.
Headphones
No

Headphones

Connection port for wired headphones.
Digital Audio Optical
Yes

Digital Audio Optical

Digital audio signal transfer port via optical fiber cable.
USB
3
HDMI
4
Number of HDMI 2.1
4

Number of HDMI 2.1

Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.

Wireless Connections

Wi-Fi
Yes

Wi-Fi

Wireless internet connectivity capability.
Bluetooth
Yes

Bluetooth

Ability to wirelessly connect devices using Bluetooth technology, such as Bluetooth headphones, Soundbars, etc.
Miracast
No

Miracast

Transmission of image (photo & video) and sound via WiFi from mobile or laptop to TV.
Chromecast Built-In
Yes

Chromecast Built-In

Google's template for transmitting images (photos & videos) and sound via WiFi from a mobile or laptop to the television. This is the commercial name of the Google Cast standard installed on Chromecast devices.
Screen Mirroring
No

Screen Mirroring

Wireless display of mobile or laptop screen on TV.
AirPlay
Yes

AirPlay

Apple's standard for transmitting images (photos & videos) and sound via WiFi between devices. The standard also allows for wireless transmission between screens.

Product Details

Release Date
2026
Weight
11.4 kg

Weight

Refers to the net weight of the TV without including the tabletop stand.
VESA Mount
300 x 300 mm

VESA Mount

The way to connect the TV with a support base (or wall mount). Along with weight, these are the two characteristics we check to ensure compatibility between the TV and the base.

Energy Label

Energy Class
F

Energy Class

New energy efficiency scale consisting of classes A, B, C, D, E, F, G. Devices with class A (green) have the lowest energy consumption, while devices with class G (red) have the highest consumption. 

It is worth noting that there is no correspondence between the old and the new energy efficiency scale. Based on the new A-G scale, the minimum televisions available on the market currently belong to classes A and B. The majority of products in the category belong to classes F, E, and D. 

You can find detailed information about the New Energy Label in Skroutz's guide.

Dimensions (without Stand)

Width
1111 mm
Height
651 mm
Thickness
69 mm

Dimensions (with Stand)

Width
1111 mm
Height
714 mm
Thickness
246 mm

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

See all specifications

Reviews (2)

Reviews

3.0
2
3.0
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  1. 1
  2. 4 stars
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  4. 2 stars
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  5. 1
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  • 1
    1 out of 4 members found this review helpful
    xristos_kalenderis
    This review is about the size: 43 "

    when you look from the side the screen turns white like lime.

    Translated from Greek ·
    Did you find this review helpful?
  • 5
    leonidastsak

    Verified purchase

    This review is about the size: 43 "

Description & Specifications

Image

Diagonal
50 "
Resolution
4K Ultra HD

Resolution

The quality of the image that the television is capable of providing, which comes in the following values: HD Ready, Full HD (1080p), 4K Ultra HD, and 8K Ultra HD.

4K Ultra HD
4K Ultra HD TVs have the ability to display high-definition content with a resolution of 3840x2160. It is by far the most common resolution now.
Refresh Rate
120 Hz

Refresh Rate

The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.
Type of Panel
Direct LED

Type of Panel

The technology used by television to display images.

Direct LED
Development of Edge LED where the LED lights, which provide illumination for the pixels of the television, are placed directly behind the panel in a sparse arrangement. Moderate performance of dark areas in the image.
HDR Types
HDR10, Dolby Vision, HLG, AI Picture, AI Upscaling

HDR Types

Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.
Local Dimming
No

Local Dimming

LED TVs use LED backlighting behind the screen. LED TVs with Local Dimming capability can illuminate different areas of the screen with different intensities, achieving better local black performance and contrast compared to regular LEDs.

OLED TVs do not require this technology as the lighting is integrated into each individual pixel and can be completely turned off, providing absolute black and even better contrast.

Audio

Channels
Stereo

Channels

Channels refer to the number and type of individual speakers contained in the television and are described by 2 numbers separated by a dot. The first number refers to how many full-range speakers (speakers for the entire frequency range) the television contains, while the second refers to how many subwoofer-type speakers (speakers specialized for bass frequencies). For example, a television with 2.1 speakers has 2 regular speakers and 1 subwoofer.

2. Almost all television programs are stereo (for playback from at least 2 speakers), meaning they are designed to sound different in each of the 2 speakers to give the listener a sense of space. More speakers make this feeling even more realistic, and the presence of a subwoofer gives fuller bass.

Stereo
Most televisions have stereo speakers, meaning they contain 2 speakers for stereo sound (sound with depth).
Power
20 W

Power

The sum of the power of the TV speakers. Most TVs have 2 speakers of 10 watts each, which add up to 20 watts.

The TV speakers are sufficient for basic use, but for an improved experience, it is recommended to use a Soundbar or a Home Cinema system.

Features & Functions

Receiver
DVB-C, DVB-S2, DVB-T2

Receiver

The type of receiver for terrestrial (free-to-air) or satellite TV that is installed on the television.

DVB-C
Type of receiver for monitoring channels/services through an Internet connection.
DVB-S2
Type of receiver for monitoring digital channels broadcasted via satellite.
DVB-T2
Type of receiver for monitoring terrestrial broadcast channels (free-to-air TV).
Media Player
Yes

Media Player

The existence or not of an integrated media player that provides the ability to play videos, music, and photos through an external hard drive or USB stick.
PVR Recording
Yes

PVR Recording

Ability to install the program on an external hard drive or USB stick.
Hotel Mode
No

Hotel Mode

Lock function for TV settings.
Voice Commands
Yes

Voice Commands

Ability to control the TV through voice commands. This is usually done through a built-in microphone on the TV remote.
HbbTV
Yes

HbbTV

A hybrid HbbTV (Hybrid Broadcast Broadband TV) television is a Smart TV connected to the internet that offers users access to online services (e.g. ERTflix, Mega Plus, SKAI Hybrid and Open Hybrid) through the terrestrial television program.
VRR
Yes

VRR

A TV with VRR (Variable Refresh Rate) can adjust the refresh rate in real-time to match the frequency of the signal source, such as PC, Xbox One, Xbox S/X, and PlayStation 5. It provides benefits such as eliminating "tearing" (where the image briefly splits into two parts), lower input lag (the time between receiving the signal and displaying the image on the screen), and smoother overall gameplay with reduced stutter.

Audio Standards

Audio Templates
DTS, DTS:X, Dolby Atmos, Dolby Digital

Additional Specifications

Supported Applications
Netflix, Youtube, DisneyPlus, Apple TV, Cosmote TV, Prime Video, Eon, Ant1+, Ertflix, Spotify

Supported Applications

Some of the popular apps that can be installed on your TV.

In case the application you are looking for is not pre-installed, you will have to search for it from the TV menu and install it.
Software
Google TV

Software

The operating system used by the television.

The operating system of the television is the basic software that manages its functions, such as menus, application installation, etc.
Smart Assistant
Google Assistant

Smart Assistant

Google Assistant
Google's smart assistant operates with voice commands. It does not recognize the Greek language.
Smart Ecosystem
Google Home

Smart Ecosystem

Ability to connect and control your TV through smart home devices such as Google Home, Apple HomeKit, and Amazon Alexa. For example, we can give a command to turn on or off the TV through a smart assistant on our mobile device.

Google Home
It does not recognize the Greek language.

Wired Connections

Ethernet
Yes

Ethernet

Internet connection port with cable.
Headphones
No

Headphones

Connection port for wired headphones.
Digital Audio Optical
Yes

Digital Audio Optical

Digital audio signal transfer port via optical fiber cable.
USB
3
HDMI
4
Number of HDMI 2.1
4

Number of HDMI 2.1

Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.

Wireless Connections

Wi-Fi
Yes

Wi-Fi

Wireless internet connectivity capability.
Bluetooth
Yes

Bluetooth

Ability to wirelessly connect devices using Bluetooth technology, such as Bluetooth headphones, Soundbars, etc.
Miracast
No

Miracast

Transmission of image (photo & video) and sound via WiFi from mobile or laptop to TV.
Chromecast Built-In
Yes

Chromecast Built-In

Google's template for transmitting images (photos & videos) and sound via WiFi from a mobile or laptop to the television. This is the commercial name of the Google Cast standard installed on Chromecast devices.
Screen Mirroring
No

Screen Mirroring

Wireless display of mobile or laptop screen on TV.
AirPlay
Yes

AirPlay

Apple's standard for transmitting images (photos & videos) and sound via WiFi between devices. The standard also allows for wireless transmission between screens.

Product Details

Release Date
2026
Weight
11.4 kg

Weight

Refers to the net weight of the TV without including the tabletop stand.
VESA Mount
300 x 300 mm

VESA Mount

The way to connect the TV with a support base (or wall mount). Along with weight, these are the two characteristics we check to ensure compatibility between the TV and the base.

Energy Label

Energy Class
F

Energy Class

New energy efficiency scale consisting of classes A, B, C, D, E, F, G. Devices with class A (green) have the lowest energy consumption, while devices with class G (red) have the highest consumption. 

It is worth noting that there is no correspondence between the old and the new energy efficiency scale. Based on the new A-G scale, the minimum televisions available on the market currently belong to classes A and B. The majority of products in the category belong to classes F, E, and D. 

You can find detailed information about the New Energy Label in Skroutz's guide.

Dimensions (without Stand)

Width
1111 mm
Height
651 mm
Thickness
69 mm

Dimensions (with Stand)

Width
1111 mm
Height
714 mm
Thickness
246 mm

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

Description

Discover a new world of picture and sound with this large 65-inch Smart TV. The Direct LED screen technology delivers moderate performance in dark areas, while the 4K Ultra HD resolution, with stunning 3840x2160 clarity, ensures that every detail comes to life before your eyes.

The TV features four HDMI ports and three USB ports, providing extensive flexibility for connecting peripheral devices. It also supports wireless connection via Wi-Fi, as well as wired connection via Ethernet, for seamless streaming.

With support for DVB-C, DVB-S2, and DVB-T2 digital television, you have access to a variety of channels and content. Voice command support and Bluetooth capabilities allow for easy and fast navigation, while built-in Chromecast makes it easy to stream content directly from your device.

This TV is equipped with advanced technologies such as HDR10, Dolby Vision, and AI Upscaling, delivering excellent contrast and more realistic colors. The 120 Hz refresh rate guarantees smooth viewing in fast scenes, making it ideal for action movies and gaming.

Additionally, it supports many popular apps such as Netflix, YouTube, and DisneyPlus, while also offering the ability to record programs via PVR. The E energy class shows how it manages power consumption within its category.

  • 65-inch diagonal
  • Panel type: Direct LED
  • Resolution: 4K Ultra HD
  • HDMI ports: 4
  • USB ports: 3
  • Wi-Fi and Ethernet support
  • Receivers: DVB-C, DVB-S2, DVB-T2
  • Software: Google TV
  • Voice Commands: Available
  • Bluetooth and AirPlay: Supported
  • HDR technologies: HDR10, Dolby Vision
  • Refresh rate: 120 Hz
  • Supported apps: Netflix, YouTube, DisneyPlus, etc.
  • PVR recording capability: Available

XR Processor with Artificial Intelligence

The XR Processor uses AI-powered scene recognition to optimise colour, contrast and sharpness in every frame. Meanwhile, XR Clear Image intelligently upscales content to 4K resolution, minimising noise and restoring lost detail.

Smart Google TV Environment & Voice Control

The Google TV operating system brings apps, movies, and shows together on one platform. The device supports hands-free voice control, as well as wireless streaming from mobile devices via Google Cast and Apple AirPlay 2.

Cinematic Sound & X-Balanced Speaker

With support for Dolby Atmos and DTS:X, the TV creates an immersive audio experience. The X-Balanced Speaker units feature a specially shaped diaphragm that reduces distortion, delivering clear dialogue and deep bass.

Advanced Gaming Features & HDMI 2.1

Equipped with HDMI 2.1 ports, it supports 4K at 120fps playback, variable refresh rate VRR, and Auto Low Latency Mode ALLM. It also features dedicated optimization options for PS5 and PS5 Pro consoles, such as Auto HDR Tone Mapping.

Vivid Colors with XR Triluminos Pro & Dolby Vision

XR Triluminos Pro technology reproduces over a billion colors with natural variations in saturation. Combined with the Dolby Vision standard, it delivers high dynamic range with realistic contrast in both bright and dark scenes.

Accessibility, Eco-Design & Operation

The redesigned remote control includes accessibility features (such as tactile dots and TalkBack voice guidance) and supports device finding. The TV features the Eco Dashboard 2 control panel for managing energy consumption and is made using recycled plastic.

Manufacturer

Manufacturer Details

Warnings & Safety Information

Reviews (2)

3.0
2
3.0
Review this product
  1. 1
  2. 4 stars
    0
  3. 3 stars
    0
  4. 2 stars
    0
  5. 1
Review this product
  • 1
    1 out of 4 members found this review helpful
    xristos_kalenderis
    This review is about the size: 43 "

    when you look from the side the screen turns white like lime.

    Translated from Greek ·
    Did you find this review helpful?
  • 5
    leonidastsak

    Verified purchase

    This review is about the size: 43 "

779,00 €
83,00 €   shipping cost
Sony