Experience ultimate visual immersion with the 27-inch 4K UHD resolution (3840 x 2160 pixels) display of the LG 27U731SB-W. The advanced IPS panel delivers crystal-clear clarity, excellent color accuracy with typical brightness of 350 nits, and wide viewing angles, making it ideal for both demanding professional editing and enjoying high-definition content. The elegant 3-side virtually borderless design in white enhances the aesthetics of your space while also providing an expanded field of view.
Description
Specifications
This 27-inch monitor offers high resolution 3840x2160, allowing you to enjoy impressive visuals with detail in every scene. The IPS panel ensures vivid colors and wide viewing angles, making it ideal for image and video editing. With HDR support, dark and bright areas are rendered accurately, delivering natural colors.
With a 5ms GTG response time, the monitor delivers fast and clear visuals, which is important for gaming. The 60Hz refresh rate makes this monitor suitable for everyday office tasks and casual gaming without lag.
Connection is via HDMI and USB-C, providing ease of use and simultaneous charging capability. In addition, the monitor features USB ports that make it easy to connect peripherals such as USB sticks.
Notably, the monitor has built-in speakers, offering a pleasant audio experience without the need for external speakers. To protect your eyes, it supports Eye Comfort functions, minimizing fatigue during use.
- Diagonal: 27 inches
- Resolution: 3840x2160 (4K)
- Response Time: 5ms GTG
- Panel: IPS
- HDR Support
- Refresh Rate: 60Hz
- Connectivity: HDMI, USB-C
- USB ports for peripherals
- Built-in speakers
- Eye Comfort mode
Stunning 27" 4K UHD IPS Monitor for Work and Entertainment
Experience ultimate visual immersion with the 27-inch 4K UHD resolution (3840 x 2160 pixels) display of the LG 27U731SB-W. The advanced IPS panel delivers crystal-clear clarity, excellent color accuracy with typical brightness of 350 nits, and wide viewing angles, making it ideal for both demanding professional editing and enjoying high-definition content. The elegant 3-side virtually borderless design in white enhances the aesthetics of your space while also providing an expanded field of view.
Standalone Home Office & Productivity Without a PC via webOS 26
Turn your monitor into a standalone work hub thanks to the built-in webOS 26 operating system. The monitor allows you to perform everyday office tasks, create documents, and manage files through cloud applications without the use of a separate computer. At the same time, the Remote PC function provides remote access to your computer (compatible with Windows 11 Pro or later), allowing you to keep your desk perfectly tidy and functional.
Rich Entertainment & LG Gallery+ with 4,500+ Works of Art
Enjoy instant access to the most popular streaming platforms such as Netflix, Prime Video, Disney+, YouTube and Apple TV, with personalized content recommendations for music and sports. In addition, through the LG Gallery+ app, you can transform the monitor into a digital canvas by displaying over 4,500 curated works of art from global partners such as The National Gallery, MMCA and Magnum, elegantly decorating your personal or professional space.
Advanced α8 AI Processor 4K Gen3 & AI Picture Pro
At the heart of the display is the next-generation a8 AI Processor 4K Gen3, which powers advanced artificial intelligence engines. The AI Picture Pro technology, combined with AI Super Upscaling, intelligently analyzes and enhances every object in the scene, delivering outstanding clarity. At the same time, Dynamic Tone Mapping Pro and HDR10 Pro support with 90% DCI-P3 coverage ensure vivid colors, deep contrast, and automatic upscaling of SDR content to HDR levels.
AI Sound Pro Multidimensional Sound with Virtual 11.1.2 Headphones
The visual experience is complemented by the advanced AI Sound Pro audio system, which creates an immersive, multidimensional sound thanks to the Virtual 11.1.2 Ch Surround Sound feature. Through AI Object Remastering technology, the system automatically separates dialogue, music, and sound effects, reprocessing them for crystal-clear voice clarity and rich musical expressiveness, adjusting the sound according to the type of content.
Smart Control with AI Magic Remote, Voice ID & AI Concierge
Navigate easily and intuitively with the AI Magic Remote, which features a motion sensor and scroll wheel for use as an air mouse, as well as voice command support. The AI Concierge function offers personalized content recommendations based on time and preferences, while AI Voice ID recognizes each user's unique voice for instant profile adjustment. In addition, the AI Picture Wizard function creates a fully customized picture profile based on your personal choices.
Full Wireless Connectivity & Automatic Brightness Control
Share content instantly from your favorite devices using Google Cast, Apple AirPlay 2, Screen Share (Android/Windows 10+) and Bluetooth technologies. The screen automatically adapts to the room conditions thanks to automatic brightness control (Auto Brightness Control), adjusting the light intensity according to the ambient lighting for comfortable and strain-free viewing throughout the day.
Multifunctional USB-C Port 65W Power Delivery & Rich I/O
Simplify your office setup with the USB-C® port that supports video, data transfer, and device charging up to 65W through a single cable. The monitor functions as a complete connectivity hub, also featuring 2 HDMI ports and 2 USB 2.0 ports. This extensive set of features allows you to connect laptops, consoles, and peripheral devices simultaneously, keeping your workspace clean and free of cable clutter.
LG Switch App for Smart Window Management & Hotkeys
Optimize your computer workflow with the dedicated LG Switch app. The software allows you to manage windows and smart functions directly with your keyboard and mouse. In addition, you can quickly switch between your PC and the webOS environment using shortcut keys, as well as organize your applications with custom hotkeys for maximum productivity.
LG Shield Complete Digital Security
Work and browse the internet with complete confidence thanks to integrated LG Shield security technology. Based on 7 core protection technologies, the system ensures the secure storage and management of data, the use of strong encryption algorithms, user access control, as well as real-time detection of security events, keeping your personal information protected against threats.
Ergonomic Tilt Adjustable Stand & Modern Aesthetics
The LG 27U731SB-W monitor combines advanced technology with ergonomics, featuring a tilt adjustable stand. This allows you to adjust the viewing angle to the most comfortable position for your body, reducing neck strain. The clean white finish and sleek proportions of the monitor add a subtle touch of luxury that blends harmoniously into any modern home or professional space.
ThinQ Home Dashboard Ecosystem for Smart Home Control
Turn the Smart Monitor into the control center of your smart home through the ThinQ Home Dashboard. Through a friendly and unified user interface, you can monitor and control all your compatible smart home devices. The integration of AI features allows you to interact with your home ecosystem easily, using only your voice or the AI Magic Remote.
Main Specifications
- Panel
- IPS
- HDR
- Yes
- Curved
- No
- UltraWide
- No
- Diagonal
- 27 "
- Resolution
- 3840x2160
- Contrast
- 1000 :1
- Response Time (GTG)
- 5 ms
- Refresh Rate
- 60 Hz
- Aspect Ratio
- 16:9
Ergonomics
- Tilt Adjustment
- Yes
- Height Adjustment
- No
- Vertical Rotation
- No
- Horizontal Rotation
- No
- Wall Mountable (Vesa)
- 100 x 100 mm
Connectivity
- Connection
- HDMI, USB-C
Additional Specifications
- Monitor Type
- Smart Monitor
- Features & Functions
- USB Hub
- Speakers
- Yes
- Eye Comfort
- Yes
- Camera
- No
- Colour
- White
Energy Label
- Energy Consumption
- 25 kWh/1000h
- Energy Class
- F
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.