ECRU® Defining Paste 50 ml – Definition and Texture with a Natural Finish

The ECRU® Defining Paste is a versatile styling paste designed to provide texture, definition, and flexible control without weighing the hair down. Ideal for textured or structured hairstyles, the paste offers a semi-matte finish and natural look, maintaining hair flexibility throughout the day.

• Medium hold with flexible texture
• Suitable for all hair types, including short or medium length
• Semi-matte finish – no shine, for a modern and natural appearance
• Easy to adjust and reshape throughout the day
• Professional quality formula, paraben-free
• Can be used on dry or slightly damp hair

Directions for Use: Take a small amount of product, rub it between your palms, and apply evenly to hair, styling as desired. You can add more paste for extra control.

About the Brand: ECRU New York is known for hair care and styling products that combine high-quality ingredients with professional performance. Its range is inspired by the needs of hairstylists, offering effective solutions for healthy, perfectly styled hair.