Scientific editor: Andreas Evangelatos
Member of the Special Teaching and Laboratory Staff at the Athens University of Economics and Business
The book covers all contemporary aspects of corporate communication: stakeholders, media relations, employee communication, issues management, crisis management, social media, community relations, corporate social responsibility, corporate identity, corporate reputation, and more. Now in its sixth edition, Cornelissen’s Corporate Communication: A Guide to Theory and Practice remains the leading textbook in its field. This edition has been fully revised to reflect new trends and developments in social media and to address emerging topics such as CEO activism and corporate character and purpose.
What’s new in the sixth edition:
• A revised chapter on communication in the rapidly changing media landscape, incorporating new technologies and social media.
• Expanded coverage of key topics, including employee communication, crisis communication, leadership communication, and sustainability.
• New case studies featuring companies such as Apple, Facebook, Gillette, Lenovo, and Nestlé.
This book is essential reading for students studying corporate communication, organizational communication, strategic communication, public relations, and marketing communications. It is also a valuable resource for communication professionals seeking to develop a critical and reflective approach to their practice.
Joep Cornelissen is Professor of Corporate Communication at Vrije Universiteit Amsterdam.
