“Entrepreneurship: Mindset and Practice – 2nd Edition” presents entrepreneurship as a life skill and a practical way of thinking, acting and creating opportunities in uncertain and changing environments.
With an emphasis on practical application, the book connects the entrepreneurial mindset with opportunity recognition, design thinking, business models, customer development, experimentation, networking, funding, marketing and pitching business ideas. The new edition includes updated case studies, a new chapter on customer development, and sections on ethics, research in the workplace, mindset change, social impact, diversity, equity and inclusion.
Manufacturer
Specifications
- Publisher
- Syllogiko Ergo
- Language
- Greek
- Subtitle
- -
- Cover
- Soft
- Number of Pages
- 656
- Release Date
- 24/09/2026
- Publication Date
- 2026
- Dimensions
- 21x29 cm
- ISBN-13
- 9789605865665
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.