Ubisoft turns to casual games. For this reason, it created a new label called Play Zone which will focus on developing titles for the Wii aimed at all family members, parents, children, and friends. The first game under the Play Zone label will be Sports Party, which is a collection of nine mini-games. "With our new Play Zone titles, Wii players who enjoy spending time with their family and friends will have fun playing original mini-games," said Ubisoft's European Marketing Manager, John Parkes.