Social Media Marketing is the first book to cover this vital subject. The book shows how social media fits into and complements the marketer's toolkit.

This book combines essential theory with practical applications. It covers topics of strategic planning for social media marketing, integrates platforms into brand marketing communication applications, and harnesses social media data to provide deeper insight into consumer behavior.

The authors describe the Four Zones of Social Media that marketers can leverage to achieve their strategic goals. The Four Zones are: ➊ Community (e.g., Instagram) ➋ Entertainment (e.g., Candy Crush Saga) ➌ Publishing (e.g., Tumblr) ➍ Commerce (e.g., Groupon).

The second edition of the book includes new examples, while the newly improved and user-friendly environment makes the text easy to read. It also presents industry developments and academic research that will fully inform marketing and communication students, as well as anyone interested in online marketing and social media.