Toothpastes in general have a maximum effectiveness period of 2 years from production. This particular one has the production batch year written at the bottom of the box and at the bottom of the tube. I didn't know this and the last time I bought some, they gave me ones that were 5 years and 3 years old. I realized the 5-year-old one because it had deteriorated. The 3-year-old one seemed normal. Other than that, it's a good toothpaste.

The ...strange taste that it has (compared to the known...slimes that bombard us) quickly starts to be enjoyable!! It helps quickly with everything, stones, bad odor

I have been using it for many years. I wouldn't change it; it's the best of all. I highly recommend it to everyone, especially to those who may have sensitive gums.

edit: After using it for a year, my mouth has made AMAZING progress. My gums have become stronger than ever before, and my teeth (and we're talking about a mouth with a bunch of fillings, extractions, implants, etc.) have stabilized and I haven't needed to visit the dentist even once!!! BUY IT YESTERDAY!!!!!!!!!

H Emoform was the toothpaste I bought for decades because it was the best for me. At some point, it disappeared from the stores and I wondered what happened. Suddenly, it reappears and I immediately buy it, but with the first use, I realized that the product is not the same. It's somehow like an imitation. I look at the packaging and instead of "Made in Switzerland," it says "made in Egypt" now! I bought it online hoping to get the last Swiss ones, because that's what the description said, but disappointment, I received the Egyptian ones. It's not bad, but it's not the same as it used to be, so I will start trying out what else is available in the market.