Balm: Dense and protective texture, often based on oils or butters. Deeply nourishes and forms a protective film. Ideal for very dry or sensitive skin, as well as for recovery (e.g., after exposure to cold or sun).
Emulsion: Milky, silky texture that balances between cream and lotion. Moisturizes without greasiness, ideal for combination, sensitive, or dehydrated skin.
Fluid: Extremely lightweight and fluid texture, usually with quick absorption. Suitable for daily use on normal to combination skin or as a base for makeup.
Gel: Light, refreshing water-based texture. Absorbs quickly without greasiness. Ideal for oily, combination, or dehydrated skin.
Lotion: Fluid and lightweight texture, thinner than cream. Gently moisturizes without weighing down the skin, suitable for daily use and for all skin types.