Get the updated 15th American edition of Marketing, of interest to everyone, whether promoting goods, services, real estate, people, places, events, information, ideas, or organizations.

The book Marketing Management by Kotler and Keller is considered globally – for decades – the "absolute text" for students and educators, and with its continuous editions, it always remains current and modern.

Its timeless success is due to maximizing three factors that characterize the best marketing books: depth, breadth, and appropriateness. The 15th American edition builds on the fundamental strengths of its predecessors, which have made this particular book stand out from all other texts on Marketing Management.

The book covers all the topics that a well-informed marketing executive must understand in order to apply strategic, tactical, and managerial marketing.

Philip Kotler teaches International Marketing at the Kellogg School of Management at Northwestern University, is a Distinguished Professor at the S. C. Johnson & Son Chair, and has won the Alpha Kappa Psi award from the prestigious Journal of Marketing three times for "best article of the year." He has received many other honors.

Kevin Lane Keller is a Professor of Marketing at the Tuck School of Business at Dartmouth College, with degrees from Cornell, Carnegie-Mellon, and Duke universities. He has published over 90 papers and has received numerous awards while being an extremely popular speaker and having organized marketing seminars for senior business executives.