The 52 stories in this book, which navigate between the real and the fantastic, inspire and guide anyone interested in customer service: small and medium business owners, employees, freelancers, and students of tourism professions.

With relatable narratives, each story serves as a catalyst for creating new and practical ideas aimed at better and more efficient customer service.

The focus of each story is not on describing an industry or profession but on cultivating the right mindset in our everyday transactions. The questions at the beginning of each story and the reference to marketing principles at the end make this book a unique, original, and entertaining introduction to customer service.

Some of the questions that find answers in the book include: What is the lifetime value of a customer at a gas station? What is the marketing mix for a beach bar, a chocolate shop, an online store, a bakery, a restaurant, a women's cooperative, or a dental office? How does a souvlaki shop create a competitive advantage? What is innovation in a cheese pie shop? When does a room rental business offer added value? What is the life cycle of a coffee shop? What are the dimensions of quality in a plumber's work? What is the environment of a beekeeping business? How does a greengrocer differentiate itself? How are "upsells" made in a copy shop?