59
25
€
Delivery
by Thu, 16 Jul
14,00 €
shipping cost
Sent from Greece
Description
Specifications
This new edition of the classic book by the publishing house Prentice Hall has been developed based on the latest technological methods and has emerged as the most comprehensive and modern introductory manual to marketing.
Following extensive market research across Europe, this second European edition has become even better, including examples and exemplary topics from various countries in Europe (including Greece).
It is a work that stands out for its content, structure, and pedagogical character.
[Excerpt from the text on the back cover of the edition]
Manufacturer
Specifications
- Authors
- Gary Armstrong, Philip Kotler, John Saunders
- Publisher
- Kleidarithmos
- Original Title
- Principles of Marketing
- Language
- Greek
- Cover
- Hardcover
- Number of Pages
- 1167
- Release Date
- 9/2001
- Publication Date
- 2001
- Dimensions
- 21x30 cm
- ISBN-13
- 9789602094686
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.