"When you realize that your opponent is superior and you risk being humiliated, you then give the conversation a personal and offensive turn. A personal turn means that you deviate from the subject of the disagreement (since you have already lost it) and find a way to personally offend your opponent. This means that you no longer care about any argument your opponent makes. You completely abandon the subject of the discussion and direct your attack at the person of your interlocutor: you will thus become offensive, malicious, slanderous, and vulgar. This tactic is particularly popular because anyone can adopt it, and as a result, it is practiced extensively."