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Εισαγωγή στο Marketing
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Εισαγωγή στο Marketing

Authors: Philip Kotler,Gary Armstrong

This edition satisfies the request of the Greek business and academic community for a modern book that is simultaneously enriched with practical applications, serving as a source of useful and...

This edition satisfies the request of the Greek business and academic community for a modern book that is simultaneously enriched with practical applications, serving as a source of useful and inexhaustible knowledge for all those engaged academically, research-driven, and practically in issues of business strategy and marketing.

[Excerpt from the text on...

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Genre: Leadership & Management Marketing & Branding
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Description

Description

This edition satisfies the request of the Greek business and academic community for a modern book that is simultaneously enriched with practical applications, serving as a source of useful and inexhaustible knowledge for all those engaged academically, research-driven, and practically in issues of business strategy and marketing.

[Excerpt from the text on the back cover of the edition]

Manufacturer

Manufacturer Details

Warnings & Safety Information
See full description

Specifications

Specifications

Specifications

Authors
Philip Kotler, Gary Armstrong
Publisher
Epikentro
Original Title
Marketing, An Introduction, 9th ed.
Language
Greek
Cover
Soft
Number of Pages
898
Release Date
11/2009
Publication Date
2009
Dimensions
21x28 cm
ISBN-13
9789604582044

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

See all specifications

Reviews (2)

Reviews

4.5
2
4.5
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  • vasilistz
    5
    vasilistz

    Excellent book in line with technological advancements, it is easy to read with numerous examples from giant businesses!!!! As a student who learned from this specific book by "guru" Kotler, I believe that I learned a lot. The price of the book fully reflects its value!!!! It is a bit expensive but it is Kotler!!!

    Translated from Greek ·
    Did you find this review helpful?
  • 4
    EMMANOUIL_MARKANTONAKIS

    Verified purchase

  • vasilistz
    5
    vasilistz

    Excellent book in line with technological advancements, it is easy to read with numerous examples from giant businesses!!!! As a student who learned from this specific book by "guru" Kotler, I believe that I learned a lot. The price of the book fully reflects its value!!!! It is a bit expensive but it is Kotler!!!

    Translated from Greek ·
    0
  • 4
    EMMANOUIL_MARKANTONAKIS

    0
  • See all

Description & Specifications

This edition satisfies the request of the Greek business and academic community for a modern book that is simultaneously enriched with practical applications, serving as a source of useful and inexhaustible knowledge for all those engaged academically, research-driven, and practically in issues of business strategy and marketing.

[Excerpt from the text on the back cover of the edition]

Manufacturer

Manufacturer Details

Warnings & Safety Information

Specifications

Authors
Philip Kotler, Gary Armstrong
Publisher
Epikentro
Original Title
Marketing, An Introduction, 9th ed.
Language
Greek
Cover
Soft
Number of Pages
898
Release Date
11/2009
Publication Date
2009
Dimensions
21x28 cm
ISBN-13
9789604582044

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

Reviews (2)

4.5
2
4.5
Review this product
  1. 1
  2. 1
  3. 3 stars
    0
  4. 2 stars
    0
  5. 1 star
    0
Review this product
  • vasilistz
    5
    vasilistz

    Excellent book in line with technological advancements, it is easy to read with numerous examples from giant businesses!!!! As a student who learned from this specific book by "guru" Kotler, I believe that I learned a lot. The price of the book fully reflects its value!!!! It is a bit expensive but it is Kotler!!!

    Translated from Greek ·
    Did you find this review helpful?
  • 4
    EMMANOUIL_MARKANTONAKIS

    Verified purchase

  • vasilistz
    5
    vasilistz

    Excellent book in line with technological advancements, it is easy to read with numerous examples from giant businesses!!!! As a student who learned from this specific book by "guru" Kotler, I believe that I learned a lot. The price of the book fully reflects its value!!!! It is a bit expensive but it is Kotler!!!

    Translated from Greek ·
    0
  • 4
    EMMANOUIL_MARKANTONAKIS

    0
  • See all
68,80 €
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