This book fills a significant gap in the Greek-language scientific literature regarding Tourism Marketing in higher education. The main author of the book, Professor Philip Kotler, internationally recognized as the founder of marketing, is joined by three leading academics in tourism. In 18 chapters, he conveys his many years of experience in teaching and researching marketing, offering comprehensive knowledge focused on tourism and hospitality, which play a very important role in the effective management of tourism businesses and destinations.

Tourism is one of the largest sectors of the economy globally and especially for Greece, it constitutes the country's "heavy industry," contributing more than 25% of Gross National Product. The lack of a comprehensive textbook on tourism marketing led to the demanding scientific editing of this translation. The book "Tourism and Hospitality Marketing" has been structured in a comprehensive manner for conveying knowledge, combining modern scientific marketing theory with practical examples and real case studies from the international industry.

The translation of difficult English terms has been carried out with care, providing the most appropriate formulations according to prevailing terms. Each time a term first appears, the corresponding English term is given in parentheses, while every possible effort has been made to avoid omissions and errors. Readers are asked for their understanding and suggestions for text improvement in future editions of the book.