In this book, leading experts in strategy, such as Philip Kotler and John Caslione, present an intriguing and potentially alarming viewpoint that this tumultuous period is not an anomaly but the new face of normalcy.

This book, which is filled both with enlightening examples of resilient companies that successfully navigate stormy seas, and with many sad examples of bankrupt or collapsing companies that were unprepared for the chaos they faced, provides a deeply penetrating look and practical strategies not only to survive a company in the current economic downturn, but also to thrive amidst the many fluctuations that lie ahead.