When it comes to persuasion, success can start before you say a single word. In his global bestseller, Influence, Professor Robert Cialdini transformed the way we think about the art of persuasion. Now he offers groundbreaking new insights into the art of winning others over: it's not just what we say or how we say it that matters, but also what happens in the moments before we speak.
This is the area of "pre-suasion," where subtle turns of phrase, seemingly insignificant visual prompts, and seemingly trivial details of location can prime people to say "yes" even before they are asked. And as Cialdini reveals, it's an area you can master.
By understanding the tools of pre-suasion, you’ll be better positioned to win an argument, gain support for an idea or cause, launch a campaign – even persuade yourself to do something that seems difficult.
Based on cutting-edge research and filled with fascinating case studies, Pre-Suasion is a master class in enhancing your ability to influence.
Pages: 432, Dimensions: 12.9x12.9cm
