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28
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Sent from Greece
Description
Specifications
Marketing in our country remains a largely unknown and misunderstood field. In the business world, small and medium-sized enterprises, in particular, are skeptical about the benefits it can provide and tend to neglect it in favor of sales. In the broader public opinion, marketing faces several criticisms and often encounters a negative attitude towards it.
The book you hold in your hands aims to offer a modern proposal to the Greek educational and professional landscape that connects theory with practice. This proposal targets two audiences: (a) students and professionals in vocational training as well as their trainers, (b) professionals who wish to use marketing to develop their business.
Consequently, with the goal of education in mind, we emphasized:
- the composition of knowledge in such a way that the learner has immediate access to a comprehensive and concise picture of the subject and the ability to further deepen through references to bibliographic sources,
- its modern character, including contemporary developments in marketing and relevant market data,
- the connection between theory and practice, through numerous modern and Greek examples, case studies, and application exercises, for better assimilation of concepts and their practical application.
[Excerpt from the foreword]
Manufacturer
Specifications
- Authors
- Sergios Dimitriadis, Alexia Tzortzaki
- Publisher
- Rosili
- Language
- Greek
- Subtitle
- Principles - Strategies - Applications
- Cover
- Soft
- Number of Pages
- 328
- Release Date
- 01/01/2010
- Publication Date
- 2010
- Dimensions
- 17x24 cm
- ISBN-13
- 9789607745286
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
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