50
70
€
Delivery
by Fri, 03 Jul
14,00 €
shipping cost
Sent from Greece
Description
Specifications
Introduction to Marketing is your clear, comprehensive, and concise guide to the fundamental concepts of marketing, focusing on how you can provide greater value to the customer in order to succeed in marketing.
The second European edition of this classic text has been updated with the latest ideas in marketing and numerous new European marketing examples and case studies.
The authors encourage students to discover the concepts of marketing and to translate them into real-world business practice.
Manufacturer
Specifications
- Authors
- Gary Armstrong, Philip Kotler
- Publisher
- Epikentro
- Original Title
- Marketing, an Introduction
- Language
- Greek
- Subtitle
- 14th Edition
- Cover
- Soft
- Number of Pages
- 880
- Release Date
- 5/2022
- Publication Date
- 2022
- Dimensions
- 21x29 cm
- ISBN-13
- 9786182041604
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.