Now in a soft edition! A curious guide for kids about graphic design, covering form, function, color, typography, and much more, as well as 10 practical designs. Written by Chip Kidd, "the closest thing to a rock star" in the world of design (USA Today). Design is all around you. And whether you realize it or not, you are already a designer. In the book "Go," the distinguished graphic designer Chip Kidd explains not only the elements of design, such as form, line, color, scale, typography, and others, but more importantly, how to use these elements in creative ways. Like putting the word “go” on a stop sign, "Go" is all about shaking things up – and kids love its playful spirit and belief that the world looks better when you look at it differently. Kidd writes about scale: When an image looks good small, don't stop there – see how it looks when it's really small. Or really big. He explains the difference between vertical and horizontal lines. The effect of cropping an image to make it beautiful – or, cropping it even more to make it mysterious and compelling. How different colors signal different moods. The art of typography, including serif and sans serif, kerning and leading. The book concludes with ten practical designs for kids.