This particular book refers to some concepts, ideas, and theories of marketing, management, and psychology in order to help the reader develop a broader understanding of the things around us.
To be able to mobilize him in relation to the people around him, both collectively and individually.
To make him competitive in such a way that he sets an example for the world around him.
The reference and combination of theories aim to raise the reader's awareness of the situations he experiences, but also to make him think about what he can do to change these situations (social, personal, or professional).
What is the relationship between the concepts mentioned, such as perception, creativity, thinking, benchmarking, personal development?
The questions posed, as well as some steps given, help to reflect but also encourage the reader to change. To accept change as an opportunity to improve or create the appropriate conditions through which he can change situations or behaviors that do not suit him.
It mentions some steps that the reader should adopt to improve his behavior, as well as some "established" behaviors that we all have towards things.
- How does creativity or inspiration work?
- How can we provoke them to function?
- What are the functions of consciousness? How do they help?
- What are the positive and negative elements of our thinking?
- What should we pay attention to and what should we improve?
- What makes people change?
- What can you do to succeed in your work and in your personal life?
- How do we become leaders?
All of the above are questions posed in the book but also answered, with the aim of awakening us, but also to change for the better.
To create something different.
