The 2nd Greek edition of the book "Tourism and Hospitality Marketing" is the ultimate reference text for undergraduate and graduate students as well as for tourism professionals, and includes many significant improvements.

It has been tailored in the best possible way to the peculiarities and characteristics of the Greek tourism sector. Additionally, many interesting examples and case studies of Greek tourism businesses and destinations have been incorporated.

Key features of the 2nd Greek edition:

• Updated structure and additional material.
• An introductory chapter presenting the context of tourism and tourism marketing in Greece has been added at the beginning of the book.
• At the beginning of each chapter, the learning outcomes, objectives, and key concepts are presented in detail.
• The most important concepts of each chapter have been developed in greater depth.
• Enriched with multiple diagrams and tables, which help the reader understand the complex concepts of tourism marketing.
• The key terms of tourism and hospitality marketing, presented in bold and explained in each chapter, provide a handy source for learning and reviewing the necessary vocabulary.

Special features: Connection to the real world

• Case studies at the beginning of each chapter. Each chapter starts with a brief case study that demonstrates how real hospitality and travel businesses have successfully applied marketing.
• Marketing case studies in special contexts. The excerpts found in special boxes provide examples of case studies in tourism, relating the application of the chapter's material to real life.
• Colorful visual stimuli. Various colorful visual stimuli such as photos with vibrant colors, illustrations, diagrams, and tables keep the reader's interest and provide useful visual learning aids.