Toscani's photography often depicts what no one dares to explore before in advertising, such as homosexuality, racism, and anorexia. This wonderful volume examines the creative power behind brands and advertising campaigns, focusing on the best examples of his work. Its pages include stories from the life of the man behind the lens, from some of the leading figures in the creative industry. Among the contributors are photographers David Bailey and Rankin, fashion designer Issey Miyake, designers Philippe Starck and Kenzo Takada, musician Peter Gabriel, and director and actor Mathieu Kassovitz, as well as entrepreneur Luciano Benetton. The book features Toscani's advertising campaigns, particularly his work with Benetton from 1982 to 2000, which was among the most shocking advertisements ever seen and in some cases prompted legal actions and the removal of Benetton clothing from stores. However, Toscani worked wonders for the company, making it one of the most recognizable clothing brands in the world – despite the fact that no clothing appeared in the campaigns between 1990 and 2000. Over the years, he has also created corporate images and campaigns for companies like Esprit, Chanel, Fiorucci, Prenatal, and many others. He has collaborated as a fashion photographer for international magazines such as Elle, Vogue, GQ, Harper's Bazaar, Esquire, and Liberation.
