Jack Daniel's has always respected charcoal. We have used charcoal to give the whiskey a unique character since 1866. Jack Daniel's seasonings have their own unique flavor, strong, bold, and peppery with a hint of cinnamon. This Jack Daniel’s® Fire BBQ Seasoning is perfect for those who enjoy heat and can be added to any food or as a side before or after grilling. It's a great addition to the batter when frying chicken or other classic Southern dishes.