TVs

Samsung Smart Television 77" 4K UHD OLED S90F HDR (2025)

Key features:

  • Diagonal: 77"
  • Refresh Rate: 144Hz
  • Panel Type: OLED
  • HDR10+, HLG, Anti-Reflection
  • NQ4 AI Gen3 Processor
See full description
  • Diagonal 77 "
  • See all
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Description

Description

Key Features

  • NQ4 AI Gen3 Processor: Our most advanced AI 4K processor to date
  • 4K AI Upscaling Pro: Enjoy series and movies in 4K resolution
  • OLED HDR+: Powerful brightness and deep contrast
  • Motion Xcelerator 144Hz: Enjoy smooth motion in games, up to 144 Hz

Voice assistance in supported languages (Greek not supported)

Bixby

With enhanced intelligence, Bixby on Samsung AI TV is the center of your AI home. It processes multiple commands in supported languages* simultaneously. Enjoy conversations, easy searches, intuitive responses, and seamless device control.

*Compared to the previous model in the series. * Voice command and Multi turn support in 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR). * Not all accents, dialects, and expressions are recognized. 

Our most advanced AI 4K processor yet

NQ4 AI Gen3 Processor

With the power of 128 AI neural networks, the AI processor enhances image and sound to amazing heights. Whatever content you are watching, enjoy it to the fullest, with the stunning capabilities of a 4K TV.

Enjoy series and movies in 4K resolution

4K AI Upscaling Pro

Watch your favorite content with vivid details. The AI processor adjusts the content to up to 4K resolution, with 128 AI neural networks, keeping the image quality clear and sharp.

Powerful brightness and deep contrast

OLED HDR+

The processor analyzes each scene and dynamically maps the shades for contrast, adjusting the brightness. The result is an amazingly bright screen that brings every detail to life.

Deep blacks, pure whites, and vivid colors

OLED

The amazing Samsung OLED highlights deep blacks, pure whites, and vibrant colors. With self-illuminating pixels, what you see is an image that is clear, bright, and full of detail.

Enjoy smooth motion in games, up to 144 Hz

Motion Xcelerator 144Hz

Enjoy your favorite games without lag or blurry image. Samsung's dynamic refresh technology ensures smooth motion and performance in VRR games, up to 4K 144 Hz.

Adjust game settings while playing

Game Bar

Enjoy your gaming experience with the use of Game Bar. Samsung TVs feature a convenient in-game menu for settings such as FPS, input lag, minimap zoom, and much more. It also allows you to apply an ultra-wide aspect ratio of 21:9 and 32:9 to expand your view on larger screens.

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games that support ultrawide screens. You may need to change the screen resolution from an external device. * Some game titles may not support this feature. 

Q-Symphony

Enjoy stunningly orchestrated sound. Samsung technology synchronizes the sound from the TV and the compatible soundbar so that they play simultaneously, without muting the speakers of any device.

* Confirm Q-Symphony compatibility in the soundbar's product specifications. * The soundbar is sold separately. * The position and number of speakers may vary depending on your model.

Personalize your screen experience

One UI Tizen

One UI Tizen offers a personalized screen experience. Samsung Tizen OS provides all the latest Samsung features. Your experience is always protected, with Samsung Knox on all compatible SmartThings devices*. Additionally, One UI Tizen supports Tizen OS upgrades for up to 7 years.

Elevate your day with lifestyle experiences

Samsung Daily+

Find apps and services for fitness, work, and lifestyle on Samsung Daily+.

Access SmartThings, Workout Tracker, karaoke, and much more, all from one place.

* Samsung is not responsible for any third-party services or for any damages or losses caused by third-party services.

Connect and manage your compatible smart home devices through your TV

SmartThings

With a built-in smart hub, your TV can connect to compatible smart devices and control them, even those that require Matter and HCA compatibility. You can also receive notifications for your devices directly on your screen, such as a 3D Map View that displays your entire smart home system at a glance.

Control with your smartwatch

Universal Gestures

Easily control your TV with your compatible smartwatch. Wear your compatible Galaxy Watch and use gestures, such as pinching to make a selection or moving your wrist back and forth to pause and play.

* Available apps and services may vary and are subject to change without notice. * Supported only on Galaxy Watch4 and newer models and Wear OS 5 and later versions.

Charging with Light

SolarCell Remote Control

With a solar panel on its back, the SolarCell remote control charges with light. Say goodbye to disposable batteries. In addition, it features smart functions such as a built-in microphone and voice assistance in supported languages (Greek is not supported).

Manufacturer

See full description

Specifications

Specifications

Image

Diagonal
77 "
Resolution
4K Ultra HD
Refresh Rate
144 Hz
Type of Panel
OLED
HDR Types
HDR10+, HLG, Anti-Reflection, AI Upscaling
Local Dimming
No

Audio

Channels
Stereo

Features & Functions

Receiver
DVB-C, DVB-S2, DVB-T2
Media Player
Yes
PVR Recording
No
Hotel Mode
No
Voice Commands
Yes
HbbTV
No
VRR
Yes

Audio Standards

Audio Templates
Q-Symphony

Additional Specifications

Supported Applications
Netflix, Youtube, DisneyPlus, Cosmote TV, Eon, Ant1+, Ertflix, Spotify
Software
Tizen

Wired Connections

Ethernet
Yes
Headphones
No
Digital Audio Optical
Yes
USB
2
HDMI
4
Number of HDMI 2.1
4

Wireless Connections

Wi-Fi
Yes
Bluetooth
Yes
Miracast
No
Chromecast Built-In
No
Screen Mirroring
Yes
AirPlay
Yes

Product Details

Release Date
2025
Weight
32.4 kg
VESA Mount
400 x 300 mm

Energy Label

Energy Class
F

Dimensions (without Stand)

Width
1718.5 mm
Height
987.6 mm
Thickness
44.9 mm

Dimensions (with Stand)

Width
1718.5 mm
Height
1058.6 mm
Thickness
359 mm

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

See all specifications

Reviews (16)

Reviews

  1. 15
  2. 1
  3. 3 stars
    0
  4. 2 stars
    0
  5. 1 star
    0
Review this product
  • Picture
  • Sound
  • Menu
  • Viewing angle
  • Construction quality
  • Value for money
  • maunobo
    5
    2 out of 2 members found this review helpful

    Verified purchase

    This review is about the size: 65 "

    Amazing TV, read reviews for this particular model as well. Since it was placed in a relatively bright living room, I went with this one instead of the LG. Everything works perfectly, the picture is EXCELLENT, even the TV's sound is ideal for series and movies (not for sci-fi, like Star Wars, for that use a sound system). The Game Mode is more of a gimmick but with the PS5 it communicates perfectly and there is no input lag.

    Translated from Greek ·
    Did you find this review helpful?
  • vassilischr
    4
    12 out of 16 members found this review helpful

    Unfortunately, for yet another year the panel of the 77-inch that comes to Greece is w-oled.... However, it has a very good picture, comparable to the c5.

    Translated from Greek ·
    Did you find this review helpful?
  • 5
    5 out of 5 members found this review helpful
    This review is about the size: 65 "

    The only S90F with QUANTUM DOT OLED PANEL in Greece at 65"!

    Translated from Greek ·
    Did you find this review helpful?
  • This review is about the size: 65 "

    It may cost as much as two simple 65s because everything in life is a matter of use.. It's worth it

    Translated from Greek ·
    Did you find this review helpful?
  • 5
    0 out of 2 members found this review helpful

    Verified purchase

    This review is about the size: 48 "

    OLED...Very good.

    Translated from Greek ·
    Did you find this review helpful?
  • Verified purchase

  • Verified purchase

    This review is about the size: 48 "

  • Verified purchase

  • Verified purchase

    This review is about the size: 48 "

  • This review is about the size: 42 "

  • Verified purchase

  • Verified purchase

    This review is about the size: 55 "

  • This review is about the size: 65 "

    • Picture
    • Sound
    • Menu
    • Viewing angle
    • Construction quality
    • Value for money
  • Verified purchase

    This review is about the size: 42 "

  • Verified purchase

    This review is about the size: 42 "

    • Picture
    • Sound
    • Menu
    • Viewing angle
    • Construction quality
    • Value for money
  • Verified purchase

    This review is about the size: 55 "

  • Amazing TV, read reviews for this particular model as well. Since it was placed in a relatively bright living room, I went with this one instead of the LG. Everything works perfectly, the picture is EXCELLENT, even the TV's sound is ideal for series and movies (not for sci-fi, like Star Wars, for that use a sound system). The Game Mode is more of a gimmick but with the PS5 it communicates perfectly and there is no input lag.

    Translated from Greek ·
    2
  • Unfortunately, for yet another year the panel of the 77-inch that comes to Greece is w-oled.... However, it has a very good picture, comparable to the c5.

    Translated from Greek ·
    12
  • The only S90F with QUANTUM DOT OLED PANEL in Greece at 65"!

    Translated from Greek ·
    5
  • It may cost as much as two simple 65s because everything in life is a matter of use.. It's worth it

    Translated from Greek ·
    0
  • OLED...Very good.

    Translated from Greek ·
    0
  • See all

Description & Specifications

Image

Diagonal
77 "
Resolution
4K Ultra HD
Refresh Rate
144 Hz
Type of Panel
OLED
HDR Types
HDR10+, HLG, Anti-Reflection, AI Upscaling
Local Dimming
No

Audio

Channels
Stereo

Features & Functions

Receiver
DVB-C, DVB-S2, DVB-T2
Media Player
Yes
PVR Recording
No
Hotel Mode
No
Voice Commands
Yes
HbbTV
No
VRR
Yes

Audio Standards

Audio Templates
Q-Symphony

Additional Specifications

Supported Applications
Netflix, Youtube, DisneyPlus, Cosmote TV, Eon, Ant1+, Ertflix, Spotify
Software
Tizen

Wired Connections

Ethernet
Yes
Headphones
No
Digital Audio Optical
Yes
USB
2
HDMI
4
Number of HDMI 2.1
4

Wireless Connections

Wi-Fi
Yes
Bluetooth
Yes
Miracast
No
Chromecast Built-In
No
Screen Mirroring
Yes
AirPlay
Yes

Product Details

Release Date
2025
Weight
32.4 kg
VESA Mount
400 x 300 mm

Energy Label

Energy Class
F

Dimensions (without Stand)

Width
1718.5 mm
Height
987.6 mm
Thickness
44.9 mm

Dimensions (with Stand)

Width
1718.5 mm
Height
1058.6 mm
Thickness
359 mm

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

Description

Key Features

  • NQ4 AI Gen3 Processor: Our most advanced AI 4K processor to date
  • 4K AI Upscaling Pro: Enjoy series and movies in 4K resolution
  • OLED HDR+: Powerful brightness and deep contrast
  • Motion Xcelerator 144Hz: Enjoy smooth motion in games, up to 144 Hz

Voice assistance in supported languages (Greek not supported)

Bixby

With enhanced intelligence, Bixby on Samsung AI TV is the center of your AI home. It processes multiple commands in supported languages* simultaneously. Enjoy conversations, easy searches, intuitive responses, and seamless device control.

*Compared to the previous model in the series. * Voice command and Multi turn support in 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR). * Not all accents, dialects, and expressions are recognized. 

Our most advanced AI 4K processor yet

NQ4 AI Gen3 Processor

With the power of 128 AI neural networks, the AI processor enhances image and sound to amazing heights. Whatever content you are watching, enjoy it to the fullest, with the stunning capabilities of a 4K TV.

Enjoy series and movies in 4K resolution

4K AI Upscaling Pro

Watch your favorite content with vivid details. The AI processor adjusts the content to up to 4K resolution, with 128 AI neural networks, keeping the image quality clear and sharp.

Powerful brightness and deep contrast

OLED HDR+

The processor analyzes each scene and dynamically maps the shades for contrast, adjusting the brightness. The result is an amazingly bright screen that brings every detail to life.

Deep blacks, pure whites, and vivid colors

OLED

The amazing Samsung OLED highlights deep blacks, pure whites, and vibrant colors. With self-illuminating pixels, what you see is an image that is clear, bright, and full of detail.

Enjoy smooth motion in games, up to 144 Hz

Motion Xcelerator 144Hz

Enjoy your favorite games without lag or blurry image. Samsung's dynamic refresh technology ensures smooth motion and performance in VRR games, up to 4K 144 Hz.

Adjust game settings while playing

Game Bar

Enjoy your gaming experience with the use of Game Bar. Samsung TVs feature a convenient in-game menu for settings such as FPS, input lag, minimap zoom, and much more. It also allows you to apply an ultra-wide aspect ratio of 21:9 and 32:9 to expand your view on larger screens.

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games that support ultrawide screens. You may need to change the screen resolution from an external device. * Some game titles may not support this feature. 

Q-Symphony

Enjoy stunningly orchestrated sound. Samsung technology synchronizes the sound from the TV and the compatible soundbar so that they play simultaneously, without muting the speakers of any device.

* Confirm Q-Symphony compatibility in the soundbar's product specifications. * The soundbar is sold separately. * The position and number of speakers may vary depending on your model.

Personalize your screen experience

One UI Tizen

One UI Tizen offers a personalized screen experience. Samsung Tizen OS provides all the latest Samsung features. Your experience is always protected, with Samsung Knox on all compatible SmartThings devices*. Additionally, One UI Tizen supports Tizen OS upgrades for up to 7 years.

Elevate your day with lifestyle experiences

Samsung Daily+

Find apps and services for fitness, work, and lifestyle on Samsung Daily+.

Access SmartThings, Workout Tracker, karaoke, and much more, all from one place.

* Samsung is not responsible for any third-party services or for any damages or losses caused by third-party services.

Connect and manage your compatible smart home devices through your TV

SmartThings

With a built-in smart hub, your TV can connect to compatible smart devices and control them, even those that require Matter and HCA compatibility. You can also receive notifications for your devices directly on your screen, such as a 3D Map View that displays your entire smart home system at a glance.

Control with your smartwatch

Universal Gestures

Easily control your TV with your compatible smartwatch. Wear your compatible Galaxy Watch and use gestures, such as pinching to make a selection or moving your wrist back and forth to pause and play.

* Available apps and services may vary and are subject to change without notice. * Supported only on Galaxy Watch4 and newer models and Wear OS 5 and later versions.

Charging with Light

SolarCell Remote Control

With a solar panel on its back, the SolarCell remote control charges with light. Say goodbye to disposable batteries. In addition, it features smart functions such as a built-in microphone and voice assistance in supported languages (Greek is not supported).

Manufacturer

Reviews (16)

  1. 15
  2. 1
  3. 3 stars
    0
  4. 2 stars
    0
  5. 1 star
    0
Review this product
  • Picture
  • Sound
  • Menu
  • Viewing angle
  • Construction quality
  • Value for money
  • maunobo
    5
    2 out of 2 members found this review helpful

    Verified purchase

    This review is about the size: 65 "

    Amazing TV, read reviews for this particular model as well. Since it was placed in a relatively bright living room, I went with this one instead of the LG. Everything works perfectly, the picture is EXCELLENT, even the TV's sound is ideal for series and movies (not for sci-fi, like Star Wars, for that use a sound system). The Game Mode is more of a gimmick but with the PS5 it communicates perfectly and there is no input lag.

    Translated from Greek ·
    Did you find this review helpful?
  • vassilischr
    4
    12 out of 16 members found this review helpful

    Unfortunately, for yet another year the panel of the 77-inch that comes to Greece is w-oled.... However, it has a very good picture, comparable to the c5.

    Translated from Greek ·
    Did you find this review helpful?
  • 5
    5 out of 5 members found this review helpful
    This review is about the size: 65 "

    The only S90F with QUANTUM DOT OLED PANEL in Greece at 65"!

    Translated from Greek ·
    Did you find this review helpful?
  • This review is about the size: 65 "

    It may cost as much as two simple 65s because everything in life is a matter of use.. It's worth it

    Translated from Greek ·
    Did you find this review helpful?
  • 5
    0 out of 2 members found this review helpful

    Verified purchase

    This review is about the size: 48 "

    OLED...Very good.

    Translated from Greek ·
    Did you find this review helpful?
  • Verified purchase

  • Verified purchase

    This review is about the size: 48 "

  • Verified purchase

  • Verified purchase

    This review is about the size: 48 "

  • This review is about the size: 42 "

  • Verified purchase

  • Verified purchase

    This review is about the size: 55 "

  • This review is about the size: 65 "

    • Picture
    • Sound
    • Menu
    • Viewing angle
    • Construction quality
    • Value for money
  • Verified purchase

    This review is about the size: 42 "

  • Verified purchase

    This review is about the size: 42 "

    • Picture
    • Sound
    • Menu
    • Viewing angle
    • Construction quality
    • Value for money
  • Verified purchase

    This review is about the size: 55 "

  • Amazing TV, read reviews for this particular model as well. Since it was placed in a relatively bright living room, I went with this one instead of the LG. Everything works perfectly, the picture is EXCELLENT, even the TV's sound is ideal for series and movies (not for sci-fi, like Star Wars, for that use a sound system). The Game Mode is more of a gimmick but with the PS5 it communicates perfectly and there is no input lag.

    Translated from Greek ·
    2
  • Unfortunately, for yet another year the panel of the 77-inch that comes to Greece is w-oled.... However, it has a very good picture, comparable to the c5.

    Translated from Greek ·
    12
  • The only S90F with QUANTUM DOT OLED PANEL in Greece at 65"!

    Translated from Greek ·
    5
  • It may cost as much as two simple 65s because everything in life is a matter of use.. It's worth it

    Translated from Greek ·
    0
  • OLED...Very good.

    Translated from Greek ·
    0
  • See all