TVs

Smart Television 55" 4K UHD OLED S90F HDR (2025)

Ideal for:

• Cinema Lovers (Perfect black, OLED Contrast).

• Hardcore Gamers (144Hz, Instant response).

• Bright Living Rooms (Anti-Reflection, High brightness).


Ideal for:

• Cinema Lovers (Perfect black, OLED Contrast).

• Hardcore Gamers (144Hz, Instant response).

• Bright Living Rooms (Anti-Reflection, High brightness).


See full description See full description

Top specs

  • Diagonal 55 "
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Description

Description

Ideal for:

• Cinema Lovers (Perfect black, OLED Contrast).

• Hardcore Gamers (144Hz, Instant response).

• Bright Living Rooms (Anti-Reflection, High brightness).


Cinematic OLED excellence with the intelligence of AI Gen3

The Samsung S90F (2025) is a comprehensive option that transforms your space into a private movie theater. Combining the absolute blacks of OLED technology with the intelligence of the new NQ4 AI Gen3 processor, it offers a high-definition viewing experience, minimizing reflections even in rooms with intense natural light.

Smart settings for stunning picture and sound

AI Mode

The AI Function provides a quick access menu for adjusting picture and sound settings. This technology intelligently optimizes the TV experience depending on the environment and the content being displayed.

Sound that surrounds you

With Adaptive Sound Pro, the S90F analyzes the acoustics of the room and automatically enhances the clarity of dialogues. This ensures that every detail of speech remains crisp, even during the most intense action scenes.

The Power of AI Upscaling

NQ4 AI Gen3 Processor

For displaying low-resolution content, the processor with 128 neural networks reconstructs each frame, upgrading the quality to levels that approach 4K. This technology allows older productions to appear with modern clarity and detail.

Picture that captivates you (OLED HDR+)

The OLED technology ensures absolute black and colors certified by PANTONE that stand out with naturalness. Thanks to the advanced Anti-Reflection coating, viewing remains uninterrupted and free of reflections, even in rooms with open windows during the day.

Smart Color Expression Enhancement

Color Booster Pro

Artificial intelligence recognizes each scene and enhances color expression, making the viewing experience especially vivid and dynamic compared to conventional implementations.

See details in dark scenes

HDR Brightness Optimizer

In conditions of intense lighting in the room, the processor enhances visibility in dark scenes. This allows you to enjoy a clear and vivid HDR picture, where every detail remains visible.

Gaming Without Limits

With a refresh rate of 144Hz and AI Motion Enhancer Pro, motion remains perfectly smooth. It is an excellent tool for fully utilizing the capabilities of a PS5 or a high-end PC, eliminating delays and blurring.

Investment for the Future

With the Tizen operating system and Samsung's commitment to 7 years of guaranteed updates, the device remains up-to-date, fast, and secure over time.

Conclusion

The Samsung S90F (2025) sets the standard for the new year. It is the ideal choice for those seeking perfect blacks in movies and ultimate speed in gaming, while also ensuring that the device will remain technologically up-to-date for many years.

What's included:

  • TV QE55S90F

  • SolarCell Remote Control (Charges with light, no more batteries!)

  • Power cable & Stand

Manufacturer

See full description

Specifications

Specifications

Image

Diagonal
55 "
Resolution
4K Ultra HD
Refresh Rate
144 Hz
Type of Panel
OLED
HDR Types
HDR10+, HLG, Anti-Reflection, AI Upscaling
Local Dimming
No

Audio

Channels
2.1
Power
40 W

Features & Functions

Receiver
DVB-C, DVB-S2, DVB-T2
Media Player
Yes
PVR Recording
No
Hotel Mode
No
Voice Commands
Yes
HbbTV
No
VRR
Yes

Audio Standards

Audio Templates
Dolby Atmos, Object Tracking Sound (OTS), Q-Symphony

Additional Specifications

Supported Applications
Netflix, Youtube, DisneyPlus, Cosmote TV, Eon, Ant1+, Ertflix, Spotify
Software
Tizen
Smart Assistant
Bixby

Wired Connections

Ethernet
Yes
Headphones
No
Digital Audio Optical
Yes
USB
2
HDMI
4
Number of HDMI 2.1
4

Wireless Connections

Wi-Fi
Yes
Bluetooth
Yes
Miracast
No
Chromecast Built-In
No
Screen Mirroring
Yes
AirPlay
Yes

Product Details

Release Date
2025
Weight
14.6 kg
VESA Mount
300 x 200 mm

Energy Label

Energy Class
G

Dimensions (without Stand)

Width
1225.4 mm
Height
708.6 mm
Thickness
39.9 mm

Dimensions (with Stand)

Width
1225.4 mm
Height
773.6 mm
Thickness
265.2 mm

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

See all specifications

Reviews (36)

Reviews

  1. 35
  2. 1
  3. 3 stars
    0
  4. 2 stars
    0
  5. 1 star
    0
Review this product
  • Picture
  • Sound
  • Menu
  • Viewing angle
  • Construction quality
  • Value for money

What do users say? AI-generated summary

Users are extremely positive, mainly praising the outstanding picture with vivid colors and very good motion handling. They consider it particularly well suited to movies and PS5 gaming, and several also appreciate its sound. However, for a more immersive sound experience with action movies, using a sound system is recommended.

  • Georgepng96
    5
    2 out of 4 members found this review helpful

    After my TV broke down (a regular 4K Samsung, though from an expensive range), I decided to spend a little more and go for OLED. I chose this particular one because of its features and price.
    I use it exclusively for PS5 gaming and movies. If you just watch satellite TV, there’s no reason to get something like this because you won’t make the most of its capabilities.

    Picture quality, colors, motion. This TV is on another level. It has lots of settings, even for the most demanding users. It pairs perfectly with the PS5; I think it’s the best choice for gaming. The sound also pleasantly surprised me. It’s genuinely powerful and high-quality.

    I have nothing more to add. Unless you see it with your own eyes, you won’t understand.

    The video I’m sharing was taken with a 270-euro mobile phone

    Translated from Greek ·
    Did you find this review helpful?
  • I bought a TCL Premium for €1,100 and it was in no way worth the money, so luckily I returned it in time and got this one instead. The difference is infinitely better in terms of colors, sound, and clarity, no matter how you look at it. Truly one of the best purchases. I got it in 55 inches.

    Translated from Greek ·
    Did you find this review helpful?
  • Nikos_Skouloudakis85
    5
    12 out of 13 members found this review helpful

    Verified purchase

    This review is about the size: 65 "

    Whatever I write is not enough.....
    When you watch a movie or play a game, you will be left speechless!
    Wonderful picture, very good sound, very fast and very thin.
    A real gem!

    Translated from Greek ·
    Did you find this review helpful?
  • maunobo
    5
    10 out of 10 members found this review helpful

    Verified purchase

    This review is about the size: 65 "

    Amazing TV, read reviews for this particular model as well. Since it was placed in a relatively bright living room, I went with this one instead of the LG. Everything works perfectly, the picture is EXCELLENT, even the TV's sound is ideal for series and movies (not for sci-fi, like Star Wars, for that use a sound system). The Game Mode is more of a gimmick but with the PS5 it communicates perfectly and there is no input lag.

    Translated from Greek ·
    Did you find this review helpful?
  • vassilischr
    4
    17 out of 23 members found this review helpful
    This review is about the size: 77 "

    Unfortunately, for yet another year the panel of the 77-inch that comes to Greece is w-oled.... However, it has a very good picture, comparable to the c5.

    Translated from Greek ·
    Did you find this review helpful?
  • Verified purchase

    At the right price, the TV is a top OLED model.
    The third-best TV of the year

    Translated from Greek ·
    Did you find this review helpful?
  • 5
    16 out of 18 members found this review helpful
    This review is about the size: 65 "

    The only S90F with QUANTUM DOT OLED PANEL in Greece at 65"!

    Translated from Greek ·
    Did you find this review helpful?
  • 5
    1 out of 3 members found this review helpful
    This review is about the size: 65 "

    It may cost as much as two simple 65s because everything in life is a matter of use.. It's worth it

    Translated from Greek ·
    Did you find this review helpful?
  • 5
    0 out of 4 members found this review helpful

    Verified purchase

    This review is about the size: 48 "

    OLED...Very good.

    Translated from Greek ·
    Did you find this review helpful?
  • Verified purchase

    This review is about the size: 42 "

  • Verified purchase

    This review is about the size: 42 "

  • This review is about the size: 65 "

  • This review is about the size: 65 "

  • Verified purchase

    This review is about the size: 42 "

  • This review is about the size: 65 "

  • This review is about the size: 48 "

  • This review is about the size: 48 "

  • Verified purchase

  • This review is about the size: 48 "

  • This review is about the size: 77 "

  • This review is about the size: 65 "

  • This review is about the size: 77 "

  • Verified purchase

    This review is about the size: 77 "

  • Verified purchase

    This review is about the size: 65 "

  • Verified purchase

    This review is about the size: 48 "

  • Verified purchase

    This review is about the size: 77 "

  • Verified purchase

    This review is about the size: 48 "

  • This review is about the size: 42 "

  • After my TV broke down (a regular 4K Samsung, though from an expensive range), I decided to spend a little more and go for OLED. I chose this particular one because of its features and price.
    I use it exclusively for PS5 gaming and movies. If you just watch satellite TV, there’s no reason to get something like this because you won’t make the most of its capabilities.

    Picture quality, colors, motion. This TV is on another level. It has lots of settings, even for the most demanding users. It pairs perfectly with the PS5; I think it’s the best choice for gaming. The sound also pleasantly surprised me. It’s genuinely powerful and high-quality.

    I have nothing more to add. Unless you see it with your own eyes, you won’t understand.

    The video I’m sharing was taken with a 270-euro mobile phone

    Translated from Greek ·
    2
  • I bought a TCL Premium for €1,100 and it was in no way worth the money, so luckily I returned it in time and got this one instead. The difference is infinitely better in terms of colors, sound, and clarity, no matter how you look at it. Truly one of the best purchases. I got it in 55 inches.

    Translated from Greek ·
    0
  • Whatever I write is not enough.....
    When you watch a movie or play a game, you will be left speechless!
    Wonderful picture, very good sound, very fast and very thin.
    A real gem!

    Translated from Greek ·
    12
  • Amazing TV, read reviews for this particular model as well. Since it was placed in a relatively bright living room, I went with this one instead of the LG. Everything works perfectly, the picture is EXCELLENT, even the TV's sound is ideal for series and movies (not for sci-fi, like Star Wars, for that use a sound system). The Game Mode is more of a gimmick but with the PS5 it communicates perfectly and there is no input lag.

    Translated from Greek ·
    10
  • Unfortunately, for yet another year the panel of the 77-inch that comes to Greece is w-oled.... However, it has a very good picture, comparable to the c5.

    Translated from Greek ·
    17
  • See all

Description & Specifications

Image

Diagonal
55 "
Resolution
4K Ultra HD
Refresh Rate
144 Hz
Type of Panel
OLED
HDR Types
HDR10+, HLG, Anti-Reflection, AI Upscaling
Local Dimming
No

Audio

Channels
2.1
Power
40 W

Features & Functions

Receiver
DVB-C, DVB-S2, DVB-T2
Media Player
Yes
PVR Recording
No
Hotel Mode
No
Voice Commands
Yes
HbbTV
No
VRR
Yes

Audio Standards

Audio Templates
Dolby Atmos, Object Tracking Sound (OTS), Q-Symphony

Additional Specifications

Supported Applications
Netflix, Youtube, DisneyPlus, Cosmote TV, Eon, Ant1+, Ertflix, Spotify
Software
Tizen
Smart Assistant
Bixby

Wired Connections

Ethernet
Yes
Headphones
No
Digital Audio Optical
Yes
USB
2
HDMI
4
Number of HDMI 2.1
4

Wireless Connections

Wi-Fi
Yes
Bluetooth
Yes
Miracast
No
Chromecast Built-In
No
Screen Mirroring
Yes
AirPlay
Yes

Product Details

Release Date
2025
Weight
14.6 kg
VESA Mount
300 x 200 mm

Energy Label

Energy Class
G

Dimensions (without Stand)

Width
1225.4 mm
Height
708.6 mm
Thickness
39.9 mm

Dimensions (with Stand)

Width
1225.4 mm
Height
773.6 mm
Thickness
265.2 mm

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

Description

Ideal for:

• Cinema Lovers (Perfect black, OLED Contrast).

• Hardcore Gamers (144Hz, Instant response).

• Bright Living Rooms (Anti-Reflection, High brightness).


Cinematic OLED excellence with the intelligence of AI Gen3

The Samsung S90F (2025) is a comprehensive option that transforms your space into a private movie theater. Combining the absolute blacks of OLED technology with the intelligence of the new NQ4 AI Gen3 processor, it offers a high-definition viewing experience, minimizing reflections even in rooms with intense natural light.

Smart settings for stunning picture and sound

AI Mode

The AI Function provides a quick access menu for adjusting picture and sound settings. This technology intelligently optimizes the TV experience depending on the environment and the content being displayed.

Sound that surrounds you

With Adaptive Sound Pro, the S90F analyzes the acoustics of the room and automatically enhances the clarity of dialogues. This ensures that every detail of speech remains crisp, even during the most intense action scenes.

The Power of AI Upscaling

NQ4 AI Gen3 Processor

For displaying low-resolution content, the processor with 128 neural networks reconstructs each frame, upgrading the quality to levels that approach 4K. This technology allows older productions to appear with modern clarity and detail.

Picture that captivates you (OLED HDR+)

The OLED technology ensures absolute black and colors certified by PANTONE that stand out with naturalness. Thanks to the advanced Anti-Reflection coating, viewing remains uninterrupted and free of reflections, even in rooms with open windows during the day.

Smart Color Expression Enhancement

Color Booster Pro

Artificial intelligence recognizes each scene and enhances color expression, making the viewing experience especially vivid and dynamic compared to conventional implementations.

See details in dark scenes

HDR Brightness Optimizer

In conditions of intense lighting in the room, the processor enhances visibility in dark scenes. This allows you to enjoy a clear and vivid HDR picture, where every detail remains visible.

Gaming Without Limits

With a refresh rate of 144Hz and AI Motion Enhancer Pro, motion remains perfectly smooth. It is an excellent tool for fully utilizing the capabilities of a PS5 or a high-end PC, eliminating delays and blurring.

Investment for the Future

With the Tizen operating system and Samsung's commitment to 7 years of guaranteed updates, the device remains up-to-date, fast, and secure over time.

Conclusion

The Samsung S90F (2025) sets the standard for the new year. It is the ideal choice for those seeking perfect blacks in movies and ultimate speed in gaming, while also ensuring that the device will remain technologically up-to-date for many years.

What's included:

  • TV QE55S90F

  • SolarCell Remote Control (Charges with light, no more batteries!)

  • Power cable & Stand

Manufacturer

Reviews (36)

  1. 35
  2. 1
  3. 3 stars
    0
  4. 2 stars
    0
  5. 1 star
    0
Review this product
  • Picture
  • Sound
  • Menu
  • Viewing angle
  • Construction quality
  • Value for money

What do users say? AI-generated summary

Users are extremely positive, mainly praising the outstanding picture with vivid colors and very good motion handling. They consider it particularly well suited to movies and PS5 gaming, and several also appreciate its sound. However, for a more immersive sound experience with action movies, using a sound system is recommended.

  • Georgepng96
    5
    2 out of 4 members found this review helpful

    After my TV broke down (a regular 4K Samsung, though from an expensive range), I decided to spend a little more and go for OLED. I chose this particular one because of its features and price.
    I use it exclusively for PS5 gaming and movies. If you just watch satellite TV, there’s no reason to get something like this because you won’t make the most of its capabilities.

    Picture quality, colors, motion. This TV is on another level. It has lots of settings, even for the most demanding users. It pairs perfectly with the PS5; I think it’s the best choice for gaming. The sound also pleasantly surprised me. It’s genuinely powerful and high-quality.

    I have nothing more to add. Unless you see it with your own eyes, you won’t understand.

    The video I’m sharing was taken with a 270-euro mobile phone

    Translated from Greek ·
    Did you find this review helpful?
  • I bought a TCL Premium for €1,100 and it was in no way worth the money, so luckily I returned it in time and got this one instead. The difference is infinitely better in terms of colors, sound, and clarity, no matter how you look at it. Truly one of the best purchases. I got it in 55 inches.

    Translated from Greek ·
    Did you find this review helpful?
  • Nikos_Skouloudakis85
    5
    12 out of 13 members found this review helpful

    Verified purchase

    This review is about the size: 65 "

    Whatever I write is not enough.....
    When you watch a movie or play a game, you will be left speechless!
    Wonderful picture, very good sound, very fast and very thin.
    A real gem!

    Translated from Greek ·
    Did you find this review helpful?
  • maunobo
    5
    10 out of 10 members found this review helpful

    Verified purchase

    This review is about the size: 65 "

    Amazing TV, read reviews for this particular model as well. Since it was placed in a relatively bright living room, I went with this one instead of the LG. Everything works perfectly, the picture is EXCELLENT, even the TV's sound is ideal for series and movies (not for sci-fi, like Star Wars, for that use a sound system). The Game Mode is more of a gimmick but with the PS5 it communicates perfectly and there is no input lag.

    Translated from Greek ·
    Did you find this review helpful?
  • vassilischr
    4
    17 out of 23 members found this review helpful
    This review is about the size: 77 "

    Unfortunately, for yet another year the panel of the 77-inch that comes to Greece is w-oled.... However, it has a very good picture, comparable to the c5.

    Translated from Greek ·
    Did you find this review helpful?
  • Verified purchase

    At the right price, the TV is a top OLED model.
    The third-best TV of the year

    Translated from Greek ·
    Did you find this review helpful?
  • 5
    16 out of 18 members found this review helpful
    This review is about the size: 65 "

    The only S90F with QUANTUM DOT OLED PANEL in Greece at 65"!

    Translated from Greek ·
    Did you find this review helpful?
  • 5
    1 out of 3 members found this review helpful
    This review is about the size: 65 "

    It may cost as much as two simple 65s because everything in life is a matter of use.. It's worth it

    Translated from Greek ·
    Did you find this review helpful?
  • 5
    0 out of 4 members found this review helpful

    Verified purchase

    This review is about the size: 48 "

    OLED...Very good.

    Translated from Greek ·
    Did you find this review helpful?
  • Verified purchase

    This review is about the size: 42 "

  • Verified purchase

    This review is about the size: 42 "

  • This review is about the size: 65 "

  • This review is about the size: 65 "

  • Verified purchase

    This review is about the size: 42 "

  • This review is about the size: 65 "

  • This review is about the size: 48 "

  • This review is about the size: 48 "

  • Verified purchase

  • This review is about the size: 48 "

  • This review is about the size: 77 "

  • This review is about the size: 65 "

  • This review is about the size: 77 "

  • Verified purchase

    This review is about the size: 77 "

  • Verified purchase

    This review is about the size: 65 "

  • Verified purchase

    This review is about the size: 48 "

  • Verified purchase

    This review is about the size: 77 "

  • Verified purchase

    This review is about the size: 48 "

  • This review is about the size: 42 "

  • After my TV broke down (a regular 4K Samsung, though from an expensive range), I decided to spend a little more and go for OLED. I chose this particular one because of its features and price.
    I use it exclusively for PS5 gaming and movies. If you just watch satellite TV, there’s no reason to get something like this because you won’t make the most of its capabilities.

    Picture quality, colors, motion. This TV is on another level. It has lots of settings, even for the most demanding users. It pairs perfectly with the PS5; I think it’s the best choice for gaming. The sound also pleasantly surprised me. It’s genuinely powerful and high-quality.

    I have nothing more to add. Unless you see it with your own eyes, you won’t understand.

    The video I’m sharing was taken with a 270-euro mobile phone

    Translated from Greek ·
    2
  • I bought a TCL Premium for €1,100 and it was in no way worth the money, so luckily I returned it in time and got this one instead. The difference is infinitely better in terms of colors, sound, and clarity, no matter how you look at it. Truly one of the best purchases. I got it in 55 inches.

    Translated from Greek ·
    0
  • Whatever I write is not enough.....
    When you watch a movie or play a game, you will be left speechless!
    Wonderful picture, very good sound, very fast and very thin.
    A real gem!

    Translated from Greek ·
    12
  • Amazing TV, read reviews for this particular model as well. Since it was placed in a relatively bright living room, I went with this one instead of the LG. Everything works perfectly, the picture is EXCELLENT, even the TV's sound is ideal for series and movies (not for sci-fi, like Star Wars, for that use a sound system). The Game Mode is more of a gimmick but with the PS5 it communicates perfectly and there is no input lag.

    Translated from Greek ·
    10
  • Unfortunately, for yet another year the panel of the 77-inch that comes to Greece is w-oled.... However, it has a very good picture, comparable to the c5.

    Translated from Greek ·
    17
  • See all