The economic choices are made by a "Person" – not by a crippled "economic person": Because BENEFIT is not only what is purchased, but often a multitude of joys, the acquisition of which requires choices that are detrimental in financial terms!

Moreover, Darwin told us that only those groups of chimpanzees that had "internal cohesion" (i.e., Ethos) gained an evolutionary advantage. And it is not accidental that there is an etymological identity between Faith and Credit: Many actions of wealth production ("credit") are based on attitudes and actions of an ethical category ("em-Trust").

This becomes theoretically understandable: Think that I critically depend on the Community (I rely on its solidarity and reflect in its eyes to exist), yet I compete with it – since goods are not sufficient "for everyone and effortlessly". This glaring contradiction is a matter of Ethical Politics – and therefore, how can they talk about "purely economic" phenomena?

And how our "economic" choices of the last 30 years were innocent towards our children and grandchildren (today's unemployed)... With this and for this, the book was titled Etho-Economics. Down with technocratic barriers, long live Responsibility.

On the cover, the so-called "Stomachion" of Archimedes is depicted: there are 17,152 different ways to rearrange the 14 pieces of the square so that the same external square outline is formed. In the "Palimpsest" (1906, 1999), it is shown that Archimedes established the foundations of modern Combinatorial Analysis through the "Stomachion".