This book analyzes the new landscape being shaped in modern retail, the challenges it faces, and the prospects that lie ahead.

It is certain that even more comprehensive retail models will soon emerge, characterized by advanced technology complemented by "experiential" sales models.

With a new generation of "smart" consumers becoming increasingly demanding regarding experience, value, and sustainability.

In an economic environment that will require better prioritization, retail will continue to evolve and respond to the challenges of the future!